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More articles by Ernie Mosteller
- Twitter Shift June 17th 2009
- Time is not on our side, but social media is May 19th 2009
- Vaudeville to Lost - On the Web April 15th 2009
- Niches win for online creatives March 9th 2009
- Engaging People, not Users February 6th 2009
Ernie Mosteller
Twitter Shift
ADOTAS — You can’t write a social media story right now unless it’s heavily Twitterized. You can’t read a social media story right now that isn’t Twitterfied. Heck, one of my tweeple, a well-read blogger and Twitterer, just yesterday, tweeted that he sat down to write a story about Twitter, but [...] More...
Time is not on our side, but social media is
ADOTAS — Like most creatives, the thing I used to want more than anything was: Time. More time to think, more time to tweak, more time to make it perfect before it hit the press or the air. There was a time when our fight against time was either a fight [...] More...
Vaudeville to Lost - On the Web
ADOTAS — I’m going to talk about the web by talking about television. Not because of the similarities and differences that have been chronicled, debated, fought over and bloodied ad nauseam. But because I subscribe to the notion that history repeats itself. And I believe we’re seeing it repeat itself in [...] More...
Niches win for online creatives
ADOTAS — Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here’s the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was built [...] More...
Engaging People, not Users
ADOTAS EXCLUSIVE — I frequently find myself in conversations with clients and other agency folks about how to reach and persuade people who are on the web. I don’t know about you, but I find these conversations increasingly difficult, because as far as practical reality for most of the products most [...] More...
Dial Up Creative
ADOTAS EXCLUSIVE — Not long ago I was a panelist in a discussion about the economy, and how it’s affecting online advertising. We’ve all seen, for some time now, a shift in spending away from traditional media, and toward the web. But the group that was gathered at this particular [...] More...
Quality Video: DIY (Cheap) or Else
ADOTAS EXCLUSIVE — So I bought a .44 magnum it was solid steel cast And in the blessed name of Elvis well I just let it blast ‘Til my TV lay in pieces there at my feet And they busted me for disturbin’ the almighty peace Judge said “What you got in your defense [...] More...
Out With the Old, in With the NEW
ADOTAS EXCLUSIVE — Agencies love standards. Standard units, standard costs, standard benchmarks. It’s easy to understand why. With standardization comes a measurable way to determine success, and with that comes a way to determine value. Without realizing it, even agency creatives have thrived on standardization for at least 50 years. Despite [...] More...
Keeping Brands Secure in Insecure Times
ADOTAS EXCLUSIVE — I grew up on a farm. When I was little, my dad got a new Massey Ferguson tractor, and I got a new Massey Ferguson hat from the dealer. My dad used to joke that it was a very expensive hat that happened to come with a [...] More...
The Architecture of Creativity
ADOTAS EXCLUSIVE — I just got back from Mexico City, where I stayed in the Hotel Camino Real, which is a wonderful example of modern Latin American architecture. One evening, a friend drove me around Plaza de la Constitución — El Zócalo — where I got to see Catedral Metropolitana, [...] More...
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
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- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Reader Favorites
Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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Recent Comments
- Josette Davids: Great article and an amazing time was had by all at this event. I'm an
- Mike Poserina: There is also a tragic flaw rumored in Bing's ad placement engine. When resolved,
- Andy: Erin, Never mind the commenters who can only see the negative side of things. I thank you
- pkohler: We've also noticed that ads frequently adversely affects the performance of a Web page. As
