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More articles by Ernie Mosteller
- The Three Media That Matter July 9th 2010
- Advocate for the User April 27th 2010
- Toys or Tools? February 8th 2010
- Baking the creative from scratch November 4th 2009
- Video on the Web: Where to Start September 8th 2009
Ernie Mosteller
The Three Media That Matter
ADOTAS – In the South, we use the word “tizzy” to mean: simultaneously frantic, worried and confused. As in: “Mama’s in a tizzy because the cake’s burnt, and MeeMaw’s coming for dinner.” Since the widespread adoption of cable TV, Tivo and like technologies; and increasing exponentially since the emergence of the [...] More...
Advocate for the User
ADOTAS – Longer ago than I want to admit, I was sitting in a directing class at the American Film Institute while the instructor boiled down the role of the film director to its essence: “The director is the ultimate advocate for the audience.” Made perfect sense when he said it. [...] More...
Toys or Tools?
ADOTAS – I love toys. Gizmos, games, whatchamacallits, gewgaws. I spent years directing toy commercials and loved the whole process, because I loved toys before I started doing that, and continued to love them after I stopped. Creatives love toys. Take a walk around your creative department — if you don’t [...] More...
Baking the creative from scratch
ADOTAS – We live in a world of “found” creative. And the sword is double-edged. While it’s contributed, certainly, to the efficient execution of our ideas — a good thing — it’s also tended to homogenize those ideas. Not a good thing. At the very least, it warrants discussion. First let [...] More...
Video on the Web: Where to Start
ADOTAS — “How much for a web video?” I don’t know about you, but I get that question all the time. Video on the web has officially come of age for advertisers (a long-anticipated event, at least for this former spot director), and everybody wants in on it. Everybody. Of course, a [...] More...
Real time not the only time for brands
ADOTAS — Last month I wrote about how Twitter has ushered in the cultural awareness of what’s possible in real time on the web. The real-time web, while still not searchable, is, in fact, here. And for a marketer, it’s difficult. And that’s putting it lightly. Truth is, it’s hard to [...] More...
Twitter Shift
ADOTAS — You can’t write a social media story right now unless it’s heavily Twitterized. You can’t read a social media story right now that isn’t Twitterfied. Heck, one of my tweeple, a well-read blogger and Twitterer, just yesterday, tweeted that he sat down to write a story about Twitter, but [...] More...
Time is not on our side, but social media is
ADOTAS — Like most creatives, the thing I used to want more than anything was: Time. More time to think, more time to tweak, more time to make it perfect before it hit the press or the air. There was a time when our fight against time was either a fight [...] More...
Vaudeville to Lost – On the Web
ADOTAS — I’m going to talk about the web by talking about television. Not because of the similarities and differences that have been chronicled, debated, fought over and bloodied ad nauseam. But because I subscribe to the notion that history repeats itself. And I believe we’re seeing it repeat itself in [...] More...
Niches win for online creatives
ADOTAS — Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here’s the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was built [...] More...
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