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More articles by Ernie Mosteller
- Out With the Old, in With the NEW October 8th 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
- The Architecture of Creativity July 23rd 2008
- Tools To Lure (and Keep) Consumers June 20th 2008
- Interactive Creative Skills Every Agency Needs May 13th 2008
Ernie Mosteller
Out With the Old, in With the NEW
ADOTAS EXCLUSIVE — Agencies love standards. Standard units, standard costs, standard benchmarks. It’s easy to understand why. With standardization comes a measurable way to determine success, and with that comes a way to determine value. Without realizing it, even agency creatives have thrived on standardization for at least 50 years. Despite [...] More...
Keeping Brands Secure in Insecure Times
ADOTAS EXCLUSIVE — I grew up on a farm. When I was little, my dad got a new Massey Ferguson tractor, and I got a new Massey Ferguson hat from the dealer. My dad used to joke that it was a very expensive hat that happened to come with a [...] More...
The Architecture of Creativity
ADOTAS EXCLUSIVE — I just got back from Mexico City, where I stayed in the Hotel Camino Real, which is a wonderful example of modern Latin American architecture. One evening, a friend drove me around Plaza de la Constitución — El Zócalo — where I got to see Catedral Metropolitana, [...] More...
Tools To Lure (and Keep) Consumers
ADOTAS EXCLUSIVE — Why build this Web site? We’re passing a checkpoint, I think, on the road that leads from old media to new. We’re finally starting to openly ask and answer the right questions. Not long ago, the answer to the above question was simple: Build the site because [...] More...
Interactive Creative Skills Every Agency Needs
ADOTAS EXCLUSIVE — There’s a good bit of discussion floating around the agency world about the “new breed of creative” an agency needs to be competitive. A lot of the discussion is good, and to the point. Ideas and delivery mechanisms are inseparable now, and you need people who can [...] More...
How To Get Used, Really Used … Online
ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] More...
The Mating Dance of the “Big Idea” and Technology
ADOTAS EXCLUSIVE — The Web facilitates countless ways to interact with people – that’s not exactly a news flash. But when you throw in mobile and all other forms of binary-driven technology – and here I’m thinking talking billboards, Times Square-style interactive video, building projections, under-the-skin RFID chips, whatever — [...] More...
Creative Inspiration
Let’s just get this on the table: Creatives look to other creatives for inspiration, and for a definition of what’s good. That’s neither a critique, nor a defiant stance. It just is. From my earliest days in this business, I was taught to look at the masters like Ogilvy, Bernbach, et [...] More...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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- Media Plan ’08: Look Out of the Window October 10th 2008
- TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
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- Out With the Old, in With the NEW October 8th 2008
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