Ernie Mosteller

Featured Author

: Ernie Mosteller, who describes himself as a “Southern farm boy with an education,” embraces and embodies advertising’s transition from traditional to new media. His award-winning work as a creative director jump-started a successful 15-year run as a nationally-known commercial director. Energized by the endless possibilities of a changing media landscape, he combined his strategic, creative, narrative and digital skills to found a hybrid digital/traditional boutique, release an early eBook on the changes agencies face today, and cultivate a loyal following of weekly blog readers. His current position as VP, Interactive Creative Director at Brunner Digital, and VP, Creative Director for the DC office of Brunner, complete the circle – finding him back on the agency side, helping clients, creatives, and agency management understand the possibilities of digital, and create compelling messages across all media. His personal blog is erniemosteller.com.

Ernie Mosteller

Out With the Old, in With the NEW

Written on: October 8th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Agencies love standards. Standard units, standard costs, standard benchmarks. It’s easy to understand why. With standardization comes a measurable way to determine success, and with that comes a way to determine value. Without realizing it, even agency creatives have thrived on standardization for at least 50 years. Despite [...] More...

Keeping Brands Secure in Insecure Times

Written on: September 3rd 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — I grew up on a farm. When I was little, my dad got a new Massey Ferguson tractor, and I got a new Massey Ferguson hat from the dealer. My dad used to joke that it was a very expensive hat that happened to come with a [...] More...

The Architecture of Creativity

Written on: July 23rd 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — I just got back from Mexico City, where I stayed in the Hotel Camino Real, which is a wonderful example of modern Latin American architecture. One evening, a friend drove me around Plaza de la Constitución — El Zócalo — where I got to see Catedral Metropolitana, [...] More...

Tools To Lure (and Keep) Consumers

Written on: June 20th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Why build this Web site? We’re passing a checkpoint, I think, on the road that leads from old media to new. We’re finally starting to openly ask and answer the right questions. Not long ago, the answer to the above question was simple: Build the site because [...] More...

Interactive Creative Skills Every Agency Needs

Written on: May 13th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — There’s a good bit of discussion floating around the agency world about the “new breed of creative” an agency needs to be competitive. A lot of the discussion is good, and to the point. Ideas and delivery mechanisms are inseparable now, and you need people who can [...] More...

How To Get Used, Really Used … Online

Written on: April 16th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] More...

The Mating Dance of the “Big Idea” and Technology

Written on: March 19th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — The Web facilitates countless ways to interact with people – that’s not exactly a news flash. But when you throw in mobile and all other forms of binary-driven technology – and here I’m thinking talking billboards, Times Square-style interactive video, building projections, under-the-skin RFID chips, whatever — [...] More...

Creative Inspiration

Written on: February 22nd 2008
Author: | Ernie Mosteller

Let’s just get this on the table: Creatives look to other creatives for inspiration, and for a definition of what’s good. That’s neither a critique, nor a defiant stance. It just is. From my earliest days in this business, I was taught to look at the masters like Ogilvy, Bernbach, et [...] More...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...