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Ernie Capobianco

Ernie Capobianco
Ernie Capobianco is the CEO of Dallas-based conversation optimization agency, Sq1. A data scientist who is not afraid to take serious and unpopular risks, he turned a struggling traditional advertising agency with a headcount of 15 (which four years earlier consisted of over 60 people) into a thriving business of more than 120 across three cities in three years with clients including Shell, Crayola, jiffy lube, Travelocity and Dr. Pepper.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...