Erin OGrady

Featured Author

: Erin O’Grady is the Director of Affiliate Publishing at Clickbooth. Before heading up the entire publishing department, she oversaw the Media Buying Division and is an expert at planning, managing and optimizing high volume display buys. She plays an integral role in leading and training the affiliate team, and also works with a handful of key accounts at Clickbooth.

Escapism and Today’s Economy

Written on: October 15th 2008
Author: | Erin OGrady

ADOTAS — Now is about the time of year when we are all making sure we have those holiday campaigns lined up. You know the ones – the Halloween costumes, turkey fryers and stocking stuffers that some ad reps dread landing because they know they will only make a few [...] More...

Advertising’s Common Denominator: the CPM

Written on: September 12th 2008
Author: | Erin OGrady

ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it [...] More...

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