Erik Pavelka is CEO of Martin Media. He comes to Martini with rich experiences in digital media across multiple formats and platforms. Previously, Erik was the Chief Strategy Officer and Head of Business and Corporate Development for Hands-On Mobile, a leading mobile applications and games company, where he held worldwide responsibility for product, sales, and business and corporate development. Erik also worked at Yahoo! where he formed global strategic media partnerships with companies like Dell and Motorola, led its relationship with Verizon, and launched a variety of mobile products. Erik has also worked for Excite@Home where he focused on strategic alliances with media, cable and telecommunication companies. In addition, Erik has extensive strategy consulting experience, and started his career in investment banking at Morgan Stanley.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.