Erik Matlick is Chief Executive Officer at Madison Logic. He guides corporate strategy and vision at Madison Logic bringing over 15 years in founding, board and executive management experience. As an online performance marketing pioneer, Erik's strategic insight from the media operations, ad serving technology and sales/marketing arena are the driving force behind what makes Madison Logic unique.
Prior to founding Madison Logic, Mr. Matlick was the President and Founder of IndustryBrains which he sold to Marchex in July of 2005. Erik created hundreds of strategic partnerships with media companies including McGraw-Hill, Time Inc., Ziff-Davis Media, IDG Media, Forbes, and CNet. Prior to IndustryBrains, he also founded MediaBrains, a reader service and buyers guide provider to premium publishers and served as an Ad Sales Manager for Ziff-Davis Publishing where he was responsible for ad sales at PC Computing and Windows Sources Magazines. He holds a B.S. in Marketing from the Syracuse University School of Management. Mr. Matlick is also on the Board of Advisors of Tynt, one of the top 10 data collectors on the web, Smart Device Media, a vertical mobile ad network, Metamorphic Ventures and Syracuse University Newhouse School. He has presented at many industry conferences and is frequently quoted in major media publications including Newsweek, CNET and MediaPost.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
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