Eric Taylor is a Senior Analyst at the Marchex Institute, the research and analytics arm of Marchex, and is an expert in digital analytics. Prior to joining Marchex, Mr. Taylor was a product manager at Expedia, responsible for data delivery and analysis required to implement programs such as multi-channel marketing attribution and hotel listings page-sort optimization.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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