Adotas

Where media buyers start online


Featured Author

Eric Porres is the Chief Marketing Officer of Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers. Earlier in his career, he launched Gucci’s first Website and helped Bombardier Flexjet sell more Jet Cards.

More articles by Eric Porres


Eric Porres



Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
  |   Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of [...] More...




Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click