Eric Porres is the Chief Marketing Officer of Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers. Earlier in his career, he launched Gucci’s first Website and helped Bombardier Flexjet sell more Jet Cards.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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