Eric Meth is SVP of Programmatic Sales at Triad, a leader in digital retail media. Triad Retail Media creates, manages and operates digital retail media programs for highly trafficked retail websites. The company’s contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they’re making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks. Triad Retail Media’s leading retail partners include Walmart, eBay, Toys“R”Us, CVS, Sam’s Club and many other notable retailers.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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