Adotas

Where media buyers start online

Featured Author

Eric Harber is president and COO of Hipcricket. Eric came to Hipcricket from Qpass, Amdocs' Advertising, Commerce, and Entertainment Division, where he was Vice President of Corporate and Business Development. Qpass delivers mobile solutions to companies including major entertainment companies and America's best-known wireless carriers. While at Qpass, he extended the company's offerings and diversified its revenue streams by creating new product lines, partnerships, acquisitions, and strategic business opportunities. His work helped build the company's employee base three-fold, increase its revenue by a factor of ten and create the OpenMarket SMS Aggregator division, all while expanding its customer base and global reach. In 2006, he played a key role in the company's $275 million acquisition by Amdocs.

His 20+ years of industry expertise spans mobile, telecommunications, internet, e-commerce, media, and advertising. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears, and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services.

Previously, Eric helped to start, grow, and lead Motricity, a mobile software and services company. Eric held various executive leadership positions there including Chief Marketing Officer and SVP, formulating strategy, driving execution by successfully selling to major mobile operators and media companies, and managing dramatic growth for the company. Eric was also part of the original executive team that built and successfully sold Netsation, a venture-backed network software company, to Nortel Networks yielding a 1,200% return on invested capital in one year. He subsequently held global marketing responsibility at Nortel and also brings expertise from his leadership positions at Citigroup, Accenture, and his own consulting firm.

More articles by Eric Harber

Eric Harber



Does Your CRM Strategy Include Mobile?

Written on
July 21st 2011
Author
  |   Eric Harber

ADOTAS – Does the mobile phone hold the key to driving customer insight and engagement, and ultimately securing brand loyalty? During my decade in mobile, I’ve been advocating the benefits of reaching customers anytime, anywhere on their most personal device. It’s great to see that more and more brands, agencies, media [...] More...

Marketing Where Mobile and Social Merge

Written on
March 18th 2011
Author
  |   Eric Harber

ADOTAS – For marketers, the “year of mobile” has been a rolling deadline, one that most experts agree was squarely met in 2010. With steadily increasing promise, mobile marketing truly accelerated last year, fueled initially by high-profile acquisitions and bolstered by major brands such as Macy’s and MillerCoors conducting major [...] More...



  • Once Facebook goes public, what's the most important thing it'll need to do in order to live up the expectations of its real value?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas Partnership