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Emily Rex is a principal and director of Account Management at Departure, a San Diego-based advertising agency that specializes in high impact solutions for challenger brands. Departure delivers results that are immediate and broad in scope – achieved through a combination of strategically-focused creative, integrated broadcast, Web media planning and comprehensive tracking.

An industry veteran with more than 15 years of experience, Rex has served as account supervisor and director of Account Management for McCann-Erickson and MeadsDurket – both located in San Diego. Rex has experience managing brands such as Carlson Foods’ Pick Up Stix Restaurants, Hitachi Corp., Union Bank of California, San Diego Zoo and Wild Animal Park, Bumble Bee Foods, Lockheed Martin, Glacier Water, Aldila Golf, General Dynamics, United Way, and many others.

“The only way to compete effectively against rivals with far greater media budgets is to form a progressive strategy - built on a strong, defining brand concept and efficient media spending geared toward impact rather than frequency. Simply put, if you can’t win by the rules, change the rules.”

More articles by Emily Rex

Emily Rex



McModify Mobile Search To Reach the Masses

Written on
April 15th 2008
Author
  |   Emily Rex

ADOTAS EXCLUSIVE — Mobile search advertising is a medium that the industry’s been buzzing about for a few years and while it’s not truly mainstream yet, we are crossing an exciting new media frontier … and it’s important for marketers to both understand the new terrain and navigate it with [...] More...

Last Minute Shoppers Spending Like Mad Online

Written on
December 24th 2007
Author
  |   Emily Rex

Are you one of those holiday shopping procrastinators? If so, you’re certainly not alone. According comScore, Inc. online spending was booming last week. Retailers experienced a whopping 25% increase in sales versus a year ago. Overall, it’s been a good year for online retailers with more than $26 billion spent [...] More...

Shoppers take on Black Friday from Home

Written on
November 28th 2007
Author
  |   Emily Rex

I’m one of those crazy people who get up at o’ dark hundred the day after Thanksgiving to officially start my holiday shopping season.  I’m in the stores by 5am with the goal of crossing everyone off my gift giving list by noon.  It’s an annual tradition.  But, this year [...] More...

Campaign Integration: Getting It Right

Written on
October 11th 2007
Author
  |   Emily Rex

Everyone’s talking about campaign integration. So why are so few doing it well? One of the hottest topics in marketing today is campaign integration. While virtually all marketers agree on the importance of integration, they don’t feel like they’re doing it very well. According to a recent report published by the [...] More...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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