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More articles by Elizabeth G. Hines
- NBC Loves iTunes January 17th 2006
- How Do You Like Them Apples? January 16th 2006
- Love and (Virtual) Marriage… January 13th 2006
- Rubel Spreads Hogwash Virally January 12th 2006
- Levi Strauss to Make iPod Friendly Pants January 11th 2006
Elizabeth G. Hines
NBC Loves iTunes
Does selling content through iTunes work? If you ask NBC, the answer is a resounding, “Yes.” Desperately scrambling to resuscitate the idea of “Must See TV” around a new line-up that includes “My Name is Earl” and “The Office,” last year the home of the Peacock signed a deal with iTunes [...] More...
How Do You Like Them Apples?
If you ever need an example of why it’s usually best to keep your mouth shut when it comes to the (not-so) well-being of your competitors, remind youself of Michael Dell. Back in 1997, when someone at a technology conference asked him what he would do to “fix” Apple (which was [...] More...
Love and (Virtual) Marriage…
Of all the things the Internet is great for, I’d never paused until today to consider this one: getting married. Turns out that a couple separated by thousands of miles—and who have never actually met—were recently married via video link between his homeland of the United States and hers of Indonesia. The [...] More...
Rubel Spreads Hogwash Virally
While surfing Threadwatch today I caught a little piece about Steve Rubel’s newest adventure, which seems to involve professional kvetching. Or judging pro kvetchers. Or something on that general theme… Anyway, here’s what’s brewing: Rubel’s been asked to serve as a judge in a new “conversational marketing campaign” that encourages people [...] More...
Levi Strauss to Make iPod Friendly Pants
Listen: I know just as well as anyone how draining life in the 21st century can be. Your Blackberry buzzes non-stop, the digital cable box for your hi-def flatscreen is always cutting in and out, and that iPod you just bought… well, sometimes you’re just too exhausted to pull the [...] More...
Microsoft Shuts Down Chinese Blogger
A few months back, Microsoft made the decision that it would kowtow to the Chinese government’s request that it censor the use of specific words and phrases via their blogging tool MSN Spaces. Now the tech giant has gone yet one step further, shutting down the entire blog of a [...] More...
Google/Motorola Partner Up for Mobile Search
If your cell phone is a Motorola and you can’t get enough of Google while you’re sitting at your desk, consider yourself in luck: on Thursday, the world’s second largest maker of mobile phones entered into a deal with Google that will make accessing the search engine leader via any [...] More...
Butter Side Up
When I first started editing this newsletter, I had a revealing conversation with an industry insider about the relative importance of creatives. Though it was my stance at the time that campaigns really are only as good as their creatives, this old-timer straight out told me I was wrong. “It’s [...] More...
The Way the Cookie Crumbles
Work in the business world long enough and you’ll inevitably begin to collect things: squishy little stress balls emblazoned with one company name or another; more pens than you could use if you struck a deal every day from now until the end of time; magnetic paperclip holders that grasp [...] More...
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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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