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Elena English

Elena English
Elena English is the founder and president of The piJnz Group, a cloud-based provider of mobile content management and mobile web campaign management solutions for agencies and marketing professionals. piJnz is focused on providing the best technology for improving mobile experiences and comprehensive mobile metrics to customers and partners globally, in over 15 countries. Elena has 12 years of experience in IT and interactive agency business. At piJnz she is responsible for product development and design, business development and marketing. Prior to piJnz, Elena has founded Elkore Inc., an IT consulting and interactive marketing agency.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...