Edward Barrera

Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.



Industry news on hires, offerings and partnerships

Written on
September 22nd 2009
Author
  |   Edward Barrera

ADOTAS — Real Time Content, Glam Media and Offerpal Media had some news recently. Real Time Content, a provider of online video marketing technology, has appointed Tom Quinn as Chief Executive Officer. Prior to joining Real Time Content, Quinn was Executive Vice President, Marketing Services at Blast Radius, a WPP Company. Before Blast Radius, Quinn was Vice President of Sales & Consumer Insights at Razorfish. Previously, Tom played a significant role ... More...

Yahoo’s new slogan: it’s not you, it’s us

Written on
September 21st 2009
Author
  |   Edward Barrera

ADOTAS — Yahoo is expected to officially unveil its $100 million marketing scheme to remind people it’s still relevant. The Internet company’s new tagline, according to the Wall Street Journal is “It’s You!” The global campaign is focused on personalization and how Yahoo can help people navigate all their services and information online. The company is also expected to unveil new tools to help users customize Yahoo products like Yahoo.com, which ... More...

The Sack: Will concept for food

Written on
September 21st 2009
Author
  |   Edward Barrera

ADOTAS — Almost two weeks ago, advertising creatives Shane Dawson and Ben Birchall found themselves out of a job. After 5 years at the same agency, the creative team is given their pink slips after a big account walks. They decide to document their redundancy. This is their story. (Now, it’s funny to watch. A few months of this, probably not so funny.) (h/t Zudfunck) Subscribe to the free Adotas.com Newsletter ... More...

Online advertising slated to lead

Written on
September 21st 2009
Author
  |   Edward Barrera

ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the rise in market share will occur despite a 0.5% drop in spending forecast for online in 2009, to $24.55 billion. Total US ... More...

Twitter: a billion-dollar company that few trust

Written on
September 21st 2009
Author
  |   Edward Barrera

ADOTAS — Yesterday, news broke that the microblogging company got a huge round of funding. With the injection of $50 million, the company has been valued at $1 billion, according to MediaMemo. This despite the fact that its revenue streams are paltry, and Facebook keeps mimicking its ideas. And now, just to add to the nattering nabobs of Twitter negativity, comes the results of a new First Amendment national survey conducted by the ... More...

Industry news on new offerings and partnerships

Written on
September 21st 2009
Author
  |   Edward Barrera

ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently. Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences. Adify, vertical ... More...

DoubleClick Ad Exchange: end of ‘loathsome ad network arbitrage junkies’

Written on
September 18th 2009
Author
  |   Edward Barrera

ADOTAS — Google has now officially launched its upgraded Yahoo-killing (probably not) Ad Exchange, a system for buying and selling display ads. According to Google, it wants to help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers. The company also said it is developing measurement and reporting technology so advertisers can figure out what’s working and what’s not. According to Neal Mohan, Vice President, Product Management, ... More...

Steve Jobs gets all the love from our readers

Written on
September 18th 2009
Author
  |   Edward Barrera

ADOTAS — In our latest poll, a large majority of our readers said, in answering, “Is Steve Jobs’ return a good thing for Apple? that, “Yes, he’s a visionary.” Readers also commented on traditional media losing readers’ trust and Twitter’s billion-deal phantom pricing. News media seek paywalls as it loses reader trust Richard Barwis: “Having entered our ‘profession’ as a trainee at Dow Jones & Company in 1969, served as a publisher at ... More...

Industry news in hirings, expansions and finance

Written on
September 18th 2009
Author
  |   Edward Barrera

ADOTAS — Rocket Fuel, Ensequence, Merkle and Sapient all has news. Rocket Fuel has expanded its new office in New York City and hired Calton Chan as vice president of sales to support the company’s rapid growth following the formal launch of its Hybrid Ad Network last month. Chan will lead the New York sales team. Most recently, Chan held the position of vice president of sales at interCLICK. Prior to ... More...

Yahoo unfollows traditional publishers’ lead

Written on
September 18th 2009
Author
  |   Edward Barrera

ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes on Yahoo Finance, according to the Financial Times.  Jimmy Pitaro, head of its media businesses, said Yahoo’s online advertising is ... More...


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