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More articles by Edward Barrera
- Industry hires and finance September 25th 2009
- Readers shrug at Doubleclick Ad Exchange September 25th 2009
- Can newspapers leverage print to gain money from online readers? September 24th 2009
- Industry news on hires, offerings, expansion and finance. September 24th 2009
- Twitter loved in restaurants, theaters, cars and…toilets September 24th 2009
Edward Barrera
Industry news on hires, offerings and partnerships
ADOTAS — Real Time Content, Glam Media and Offerpal Media had some news recently. Real Time Content, a provider of online video marketing technology, has appointed Tom Quinn as Chief Executive Officer. Prior to joining Real Time Content, Quinn was Executive Vice President, Marketing Services at Blast Radius, a WPP Company. [...] More...
Yahoo’s new slogan: it’s not you, it’s us
ADOTAS — Yahoo is expected to officially unveil its $100 million marketing scheme to remind people it’s still relevant. The Internet company’s new tagline, according to the Wall Street Journal is “It’s You!” The global campaign is focused on personalization and how Yahoo can help people navigate all their services and [...] More...
The Sack: Will concept for food
ADOTAS — Almost two weeks ago, advertising creatives Shane Dawson and Ben Birchall found themselves out of a job. After 5 years at the same agency, the creative team is given their pink slips after a big account walks. They decide to document their redundancy. This is their story. (Now, [...] More...
Online advertising slated to lead
ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the rise [...] More...
Twitter: a billion-dollar company that few trust
ADOTAS — Yesterday, news broke that the microblogging company got a huge round of funding. With the injection of $50 million, the company has been valued at $1 billion, according to MediaMemo. This despite the fact that its revenue streams are paltry, and Facebook keeps mimicking its ideas. And now, just to add [...] More...
Industry news on new offerings and partnerships
ADOTAS — Adify, Omniture, comScore and Relevant Searches had annoucements recently. Omniture and comScore have partnered to deliver a unified digital audience measurement system. Specifically designed to meet the unique demands of the digital advertising world, the offering will combine the power of Omniture’s Web analytics with comScore’s new Media Metrix [...] More...
DoubleClick Ad Exchange: end of ‘loathsome ad network arbitrage junkies’
ADOTAS — Google has now officially launched its upgraded Yahoo-killing (probably not) Ad Exchange, a system for buying and selling display ads. According to Google, it wants to help advertisers and publishers manage campaigns and ad formats across thousands of websites and from thousands of advertisers. The company also said it is developing measurement [...] More...
Steve Jobs gets all the love from our readers
ADOTAS — In our latest poll, a large majority of our readers said, in answering, “Is Steve Jobs’ return a good thing for Apple? that, “Yes, he’s a visionary.” Readers also commented on traditional media losing readers’ trust and Twitter’s billion-deal phantom pricing. News media seek paywalls as it loses reader [...] More...
Industry news in hirings, expansions and finance
ADOTAS — Rocket Fuel, Ensequence, Merkle and Sapient all has news. Rocket Fuel has expanded its new office in New York City and hired Calton Chan as vice president of sales to support the company’s rapid growth following the formal launch of its Hybrid Ad Network last month. Chan will lead [...] More...
Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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