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More articles by Edward Barrera
- Industry hires and finance September 25th 2009
- Readers shrug at Doubleclick Ad Exchange September 25th 2009
- Can newspapers leverage print to gain money from online readers? September 24th 2009
- Industry news on hires, offerings, expansion and finance. September 24th 2009
- Twitter loved in restaurants, theaters, cars and…toilets September 24th 2009
Edward Barrera
Industry hires and finance
ADOTAS — eBay, Screaming Media and Unisfair all had news recently. eBay has hired Dr. Eric Brill as vice president of research and applied science where he will lead the company’s existing eBay Research Labs. Brill comes to eBay most recently from Microsoft where, among other roles, he founded and led [...] More...
Readers shrug at Doubleclick Ad Exchange
ADOTAS — In our latest poll, more than two-thirds said that Google’s Doubleclick Ad Exchange will not radically change the online advertising landscape and that there will still be room for experienced, nimble players. Readers also commented on newspapers leveraging online to save print and Adobe’s purchase of Omniture. Can newspapers [...] More...
Can newspapers leverage print to gain money from online readers?
ADOTAS — Possibly, according to a Paid Content/Harris Poll. While most people hate the idea of paying for online content, and most media companies saying someone needs to pay for it, there may some middle ground. According to paid content, only five percent of people who read a news site at [...] More...
Industry news on hires, offerings, expansion and finance.
ADOTAS — Lotame, Traffic Marketplace, News Corp and What They Play all had news recently. News Corp.’s IGN Entertainment gaming unit has acquired What They Play, a two-year-old site designed for parents and families looking for information about interactive entertainment. Financial terms of the deal were not disclosed. Lotame, a data-driven marketing [...] More...
Twitter loved in restaurants, theaters, cars and…toilets
ADOTAS — I guess it’s better than talking on the cell phone. According to a survey conducted by Crowd Science, 17% of Twitter users vs. 12% of non-Twitter social media users had accessed social media from a washroom or toilet. And nearly three times as many Twitter users as other social [...] More...
News media seek paywalls as it loses reader trust
ADOTAS — While news media companies push the idea of paywalls for content, they also might want to work on reader trust because it continues to erode. According to a Pew Research survey, just 29% of Americans say that news organizations generally get the facts straight, while 63% say that news [...] More...
What women want from social networks
ADOTAS — Unsurprisingly, females are using sites like Facebook and Linkedin to connect with colleagues and friends and check out products, but they also worry about privacy protections. According to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected, substantial majorities use social networks to research [...] More...
Industry news on hires, offerings, partnerships and finance
ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million [...] More...
Email marketing big winner in downturn
ADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents [...] More...
HTML vs Text email, which wins in a short cycle: both
ADOTAS — You have a short window and need to goose the sales, so what would you do? According to Marketing Sherpa, if you’re planning autumn events or need ideas for quick, year-end promotions, a lesson to look at would be how the Durham Bulls used text email first (to attract [...] More...
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