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Edward is the former editor of Adotas.

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Before that, he was metro editor and city editor for the San Gabriel Valley Newspaper Group, where he was in charge of local news. Besides managing daily content, including multimedia, he oversaw investigative stories. He also led a team in revamping the group's website.

Before that, he was a reporter and blogger, covering business, politics and government for newspapers in New York and California.

More articles by Edward Barrera


Edward Barrera



Industry hires and finance

Written on
September 25th 2009
Author
  |   Edward Barrera

ADOTAS — eBay, Screaming Media and Unisfair all had news recently. eBay has hired Dr. Eric Brill as vice president of research and applied science where he will lead the company’s existing eBay Research Labs. Brill comes to eBay most recently from Microsoft where, among other roles, he founded and led [...] More...

Readers shrug at Doubleclick Ad Exchange

Written on
September 25th 2009
Author
  |   Edward Barrera

ADOTAS — In our latest poll, more than two-thirds said that Google’s Doubleclick Ad Exchange will not radically change the online advertising landscape and that there will still be room for experienced, nimble players. Readers also commented on newspapers leveraging online to save print and Adobe’s purchase of Omniture. Can newspapers [...] More...

Can newspapers leverage print to gain money from online readers?

Written on
September 24th 2009
Author
  |   Edward Barrera

ADOTAS — Possibly, according to a Paid Content/Harris Poll. While most people hate the idea of paying for online content, and most media companies saying someone needs to pay for it, there may some middle ground. According to paid content, only five percent of people who read a news site at [...] More...

Industry news on hires, offerings, expansion and finance.

Written on
September 24th 2009
Author
  |   Edward Barrera

ADOTAS — Lotame, Traffic Marketplace, News Corp and What They Play all had news recently. News Corp.’s IGN Entertainment gaming unit has acquired What They Play, a two-year-old site designed for parents and families looking for information about interactive entertainment. Financial terms of the deal were not disclosed. Lotame, a data-driven marketing [...] More...

Twitter loved in restaurants, theaters, cars and…toilets

Written on
September 24th 2009
Author
  |   Edward Barrera

ADOTAS — I guess it’s better than talking on the cell phone. According to a survey conducted by Crowd Science, 17% of Twitter users vs. 12% of non-Twitter social media users had accessed social media from a washroom or toilet. And nearly three times as many Twitter users as other social [...] More...

News media seek paywalls as it loses reader trust

Written on
September 24th 2009
Author
  |   Edward Barrera

ADOTAS — While news media companies push the idea of paywalls for content, they also might want to work on reader trust because it continues to erode. According to a Pew Research survey, just 29% of Americans say that news organizations generally get the facts straight, while 63% say that news [...] More...

What women want from social networks

Written on
September 24th 2009
Author
  |   Edward Barrera

ADOTAS — Unsurprisingly, females are using sites like Facebook and Linkedin to connect with colleagues and friends and check out products, but they also worry about privacy protections. According to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected, substantial majorities use social networks to research [...] More...

Industry news on hires, offerings, partnerships and finance

Written on
September 23rd 2009
Author
  |   Edward Barrera

ADOTAS — BIA/Kelsey, Digitas, the Rubicon Project and Tribal Fusion all had news. The Rubicon Project, an online advertising infrastructure company, has added $9 million in venture funding bringing total financial investments to $42 million. The Series C funding round was lead by GE/NBCU’s Peacock Equity Fund with a $6 million [...] More...

Email marketing big winner in downturn

Written on
September 23rd 2009
Author
  |   Edward Barrera

ADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents [...] More...

HTML vs Text email, which wins in a short cycle: both

Written on
September 23rd 2009
Author
  |   Edward Barrera

ADOTAS — You have a short window and need to goose the sales, so what would you do? According to Marketing Sherpa, if you’re planning autumn events or need ideas for quick, year-end promotions, a lesson to look at would be how the Durham Bulls used text email first (to attract [...] More...


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