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- Layoffs: A Holiday To Remember December 4th 2008
- Credit Card Free Fall December 4th 2008
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Editor
Yahoo’s Price Target Slashed
ADOTAS — Slowing online ad spending prompted Jeffries analyst Youssef Squali to cut his target for the search engine this morning. While he set a $20 price target for a Yahoo share, down $3, the analyst kept his buy rating. It’s still far above this morning’s pre-market price of $10.89. For the 2009 [...] More...
Facebook Connect, The “New Social Web”
ADOTAS — Social networks still can’t bring in the advertising dollars, but Facebook Connect plans to change that. Maybe. The feature allows its members to log onto other sites using Facebook ID and also allows friends’ to see what they’re doing and seeing, both on the social network and the visited site. [...] More...
Yahoo and MSN: An Arranged Marriage
ADOTAS — As Google continues to distance itself from ineptly managed rivals in search, Yahoo looks for new a leader and tries to find scale. Of course, if Jerry Yang had handled Microsoft a little better, Yahoo and MSN would be ready to be betrothed. But all is not lost, says [...] More...
GasPedal: WORD OF MOUTH CRASH COURSE - 12/10/08
GasPedal: WORD OF MOUTH CRASH COURSE Date: 12/10/08 Location: Chicago, IL Description: At GasPedal’s Word of Mouth Crash Course, you will learn everything you need to know about word of mouth marketing – in just one day! Make the most of your money and your time by learning specific, implementable strategies from the [...] More...
LAREDO GROUP: LAREDO GROUP, INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES - 12/10/08
LAREDO GROUP: LAREDO GROUP, INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES Date: 12/10/08 - 12/10/08 Location: Fort Lauderdale, FL Description: Intelligent Research, Targeting, Measurement of Interactive Ads & Audiences. Media planners and buyers, advertisers and marketers attend this course to get a “how to” overview of the processes and [...] More...
SUSTAINABLE BRANDS INTERNATIONAL - 12/09/08
SUSTAINABLE BRANDS INTERNATIONAL Date: 12/09/08 Location: Miami Beach, FL Description: Join an international gathering of senior market research, product innovators and brand experts who are meeting to share learning about the exploding world of opportunity for sustainable products and brands around the world. Website: http://www.sustainablebrandsinternational.com Contact:Hunter Sasser, 650/344-9693 hunter@sustainablelifemedia.com addthis_url = [...] More...
SEARCH ENGINE STRATEGIES CHICAGO CONFERENCE & EXPO - 12/08/08
SEARCH ENGINE STRATEGIES CHICAGO CONFERENCE & EXPO Date: 12/08/08 Description: With uncertainty dominating the nation’s economy, marketers and executives are under increased pressure to generate new business. Search engine marketing (SEM/SEO) may be the best way to drive online revenues and increase your marketing ROI. Learn the key strategies, tactics, and best [...] More...
LAREDO GROUP: LAREDO GROUP, INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - 12/08/08
LAREDO GROUP: LAREDO GROUP, INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA Date: 12/08/08 Location: Fort Lauderale, FL Description: Intelligent Planning & Buying of Interactive Media, Level I & Level II. Media planners and buyers, advertisers and marketers attend 2 intensive days of comprehensive seminars that teach them everything from basic industry terminology to [...] More...
MEDIA BUYING ACADEMY: BOOT CAMP - 12/08/08
MEDIA BUYING ACADEMY: BOOT CAMP Date: 12/08/08 Location: Hartford, CT Description: 4 1/2 days of intense, information-packed media buying training by some of the nation’s most experienced, knowledgeable, and personable Instructors. Terminology, Media Research, Spot Radio, Spot Cable, Spot TV, Newspaper, Outdoor, Internet, Theater, Alternative Media and so much more. For detailed curriculum, [...] More...
PARAGON MEDIA’S INTERNET MEDIA PLANNING & BUYING 101 - 12/05/08
PARAGON MEDIA’S INTERNET MEDIA PLANNING & BUYING 101 Date: 12/05/08 Phoenix, AZ Description: This half-day program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as the more recent developments in online advertising. Basic terms and concepts are covered followed by an overview of various solutions available [...] More...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
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