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More articles by Sarah Novotny
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Sarah Novotny
Lost Gets Lost On Sky Transmission
ADOTAS – Lost is over. Some people were satisfied. Some people are begging to get some more answers. There is one group of viewers that is furious with the airing and that’s our friends across the pond. Their emotions had nothing to do with the actual episode though. Sky1, which [...] More...
Nokia and Yahoo Trade Toys
ADOTAS – Nokia and Yahoo have entered an exclusivity agreement. The Internet firm will host Nokia’s Ovi email online mobile devices and in turn, Nokia will provide Yahoo with maps and navigation. The news broke yesterday and was presented as a step forward in expanding services for users in emerging [...] More...
What’s Zuckerberg’s Word Worth?
ADOTAS – Remember when Facebook was purely a fun way to get in touch with old friends, acquaintances, or people you didn’t know you knew? Then all of a sudden an online class reunion of sorts became a free-range for advertisers. Users have been pissed ever since. Privacy has been [...] More...
AOL Turns 25!
ADOTAS – “You’ve Got Mail!” Is an iconic phrase and sound for anyone who is familiar with the Internet. The company formerly known as Quantum Computer Services introduced millions of people to the world wide web. Now AOL is celebrating 25 years in the business. However, times aren’t what they used [...] More...
Google Gobbles AdMob
ADOTAS – The FTC approved it. Surprise, surprise. Google has gotten the go-ahead for another acquisition. This time it’s mobile ad firm AdMob. The FTC reasoned that since Apple acquired Quattro Wireless in January, there aren’t really many antitrust concerns over Google’s venture. The company tried to buy AdMob but [...] More...
China Upset Over Piracy Accusations
ADOTAS – Apparently China’s Foreign Ministry is angry that the U.S. has accused China of not regulating pirated media. The Xinhua News Agency quoted Ministry spokesman Ma Zhaoxu who said policies have been put in place to overcome piracy of copyrighted material. “The involved U.S. Congress members should respect the [...] More...
Microsoft Spends $1.72M On Q1 Lobbying
ADOTAS – A disclosure report has been released that shows Microsoft spent $1.72 million in Q1 to lobby the federal government in several issues including health care. Last year the company only spent $1.65 million in Q1. Some of the other issues the firm lobbied include competition in online advertising, cybersecurity, [...] More...
BrightRoll Proves Online Video Means Offline Sales
ADOTAS – BrightRoll, a branded video ad network, released results of its Video Impact study in conjunction with global CPG leader Reckitt Benckiser (RB). The study found that a five month online video campaign for Air Wick Freshmatic and Scented Oils generated a 6% lift in in-store sales, outperforming other [...] More...
IDC Says The Online Ad Recession Is Coming To A Close
ADOTAS – The IDC published a report this week stating that online ad spending in the U.S. should “almost completely recover” from the recession. The report also projects that Google will most likely have the highest growth. Growth is projected to grow 19% to $31.5 billion this year in the U.S. [...] More...
Apps, Apps Everywhere! Even On Chrome?
ADOTAS – Google has announced that it will open an apps store later in the year in an effort to make the Chrome browser more user friendly. The company did not specify when the apps store would officially open, but they did remark that it would be accessible to over [...] More...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
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- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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