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Sarah Novotny is the Sr. Editor in Charge of Adotas. Sarah grew up in San Jose, California. Her educational and professional career have taken her to both Los Angeles and New York City where she received a B.F.A. from NYU. As a writer, Sarah has free-lanced for various publications focusing primarily on traditional advertising and media reviews. When not writing and editing for Adotas, Sarah is continuing her acting career in various theatrical and film/television productions.

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Yahoo’s Price Target Slashed

Written on
December 2nd 2008
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ADOTAS — Slowing online ad spending prompted Jeffries analyst Youssef Squali to cut his target for the search engine this morning. While he  set a $20 price target for a Yahoo share, down $3, the analyst kept his buy rating.  It’s still far above this morning’s pre-market price of $10.89. For the 2009 [...] More...

Facebook Connect, The “New Social Web”

Written on
December 2nd 2008
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ADOTAS — Social networks still can’t bring in the advertising dollars, but Facebook Connect plans to change that. Maybe. The feature allows its members to log onto other sites using Facebook ID and also allows friends’ to see what they’re doing and seeing, both on the social network and the visited site. [...] More...

Yahoo and MSN: An Arranged Marriage

Written on
December 2nd 2008
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ADOTAS — As Google continues to distance itself from ineptly managed rivals in search, Yahoo looks for new a leader and tries to find scale. Of course, if Jerry Yang had handled Microsoft a little better, Yahoo and MSN would be ready to be betrothed. But all is not lost, says [...] More...

GasPedal: WORD OF MOUTH CRASH COURSE - 12/10/08

Written on
December 1st 2008
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GasPedal: WORD OF MOUTH CRASH COURSE Date: 12/10/08 Location: Chicago, IL Description: At GasPedal’s Word of Mouth Crash Course, you will learn everything you need to know about word of mouth marketing – in just one day! Make the most of your money and your time by learning specific, implementable strategies from the [...] More...

LAREDO GROUP: LAREDO GROUP, INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES - 12/10/08

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December 1st 2008
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LAREDO GROUP: LAREDO GROUP, INTELLIGENT RESEARCH, TARGETING & MEASUREMENT OF INTERACTIVE ADS & AUDIENCES Date: 12/10/08 - 12/10/08 Location: Fort Lauderdale, FL Description: Intelligent Research, Targeting, Measurement of Interactive Ads & Audiences. Media planners and buyers, advertisers and marketers attend this course to get a “how to” overview of the processes and [...] More...

SUSTAINABLE BRANDS INTERNATIONAL - 12/09/08

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December 1st 2008
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SUSTAINABLE BRANDS INTERNATIONAL Date: 12/09/08 Location: Miami Beach, FL Description: Join an international gathering of senior market research, product innovators and brand experts who are meeting to share learning about the exploding world of opportunity for sustainable products and brands around the world. Website: http://www.sustainablebrandsinternational.com Contact:Hunter Sasser, 650/344-9693 hunter@sustainablelifemedia.com addthis_url = [...] More...

SEARCH ENGINE STRATEGIES CHICAGO CONFERENCE & EXPO - 12/08/08

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December 1st 2008
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SEARCH ENGINE STRATEGIES CHICAGO CONFERENCE & EXPO Date: 12/08/08 Description: With uncertainty dominating the nation’s economy, marketers and executives are under increased pressure to generate new business. Search engine marketing (SEM/SEO) may be the best way to drive online revenues and increase your marketing ROI. Learn the key strategies, tactics, and best [...] More...

LAREDO GROUP: LAREDO GROUP, INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA - 12/08/08

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December 1st 2008
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LAREDO GROUP: LAREDO GROUP, INTELLIGENT PLANNING & BUYING OF INTERACTIVE MEDIA Date: 12/08/08 Location: Fort Lauderale, FL Description: Intelligent Planning & Buying of Interactive Media, Level I & Level II. Media planners and buyers, advertisers and marketers attend 2 intensive days of comprehensive seminars that teach them everything from basic industry terminology to [...] More...

MEDIA BUYING ACADEMY: BOOT CAMP - 12/08/08

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December 1st 2008
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MEDIA BUYING ACADEMY: BOOT CAMP Date: 12/08/08 Location: Hartford, CT Description: 4 1/2 days of intense, information-packed media buying training by some of the nation’s most experienced, knowledgeable, and personable Instructors. Terminology, Media Research, Spot Radio, Spot Cable, Spot TV, Newspaper, Outdoor, Internet, Theater, Alternative Media and so much more. For detailed curriculum, [...] More...

PARAGON MEDIA’S INTERNET MEDIA PLANNING & BUYING 101 - 12/05/08

Written on
December 1st 2008
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PARAGON MEDIA’S INTERNET MEDIA PLANNING & BUYING 101 Date: 12/05/08 Phoenix, AZ Description: This half-day program for advertisers, media sales reps, ad agencies and media agencies covers the basics as well as the more recent developments in online advertising. Basic terms and concepts are covered followed by an overview of various solutions available [...] More...

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