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More articles by Sarah Novotny
- AdTruth Holds On To Customer Trust December 7th 2011
- Sponsormob: Ahead of the Mobile Affiliate Curve September 6th 2011
- Spotlight: Vulcan Spring Testifies to GlobalSpec’s Prowess June 15th 2010
- Google’s $54 Billion Dollar Economic Impact May 26th 2010
- Forbes Gives Nod of Approval To “Entrepreneurial Journalism” May 26th 2010
Sarah Novotny
AdTruth Holds On To Customer Trust
ADOTAS – Our “online world” is changing at an exponential rate, each minute of every day and right beneath our fingertips. Devices used every day to access the Internet or to develop and store data are no longer just impersonal fixtures on a desk in an office building, university or [...] More...
Sponsormob: Ahead of the Mobile Affiliate Curve
ADOTAS – Founded in 2006, Sponsormob is one of those rare companies that has really changed the landscape of online advertising. The firm is the first CPA Network for the mobile Internet. Having such a title is both exciting and daunting for a company to maintain. Speaking to cofounder and [...] More...
Spotlight: Vulcan Spring Testifies to GlobalSpec’s Prowess
ADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and designers online in the early stages of development to collaborate on custom steel springs. In the video below, Vulcan VP of Sales and Marketing Bob Gustafson details GlobalSpec’s multifaceted approach [...] More...
Google’s $54 Billion Dollar Economic Impact
ADOTAS- According to a report released by Google Inc. yesterday the company generated $54 billion in U.S. economic activity in 2009. The worlds largest search engine helped generate revenue for advertisers, website publishers, nonprofits, and social enterprise businesses. The report also detailed, for the first time, the economic [...] More...
Forbes Gives Nod of Approval To “Entrepreneurial Journalism”
ADOTAS – Forbes is acquiring online news startup True/Slant. Terms of the deal have not been disclosed. True/Slant is a relatively new company that provides a forum for approximately 300 former mainstream journalist to express news and opinion. According to comScore the site had 90,000 unique visitors in June 2009. [...] More...
Yahoo Finds Its Perfect Match
ADOTAS – Match.com is joining forces with Yahoo to replace its Yahoo Personals and become the official dating site for the Internet giant. The length and financial terms of the deal have not been disclosed. Users of Yahoo Personals can switch over to “Match.com on Yahoo” through the next 60 [...] More...
Justice Dept. Takes A Look At Apple’s Music Game
ADOTAS – The Justice Department has started an antitrust inquiry, currently in its early stages, into Apple’s tactics in the digital music market. The NYT mentioned that several online music companies and major music labels have been spoken to. The article continues to mention recent allegations that Apple used its [...] More...
Rubicon Project Acquires SiteScout, Saves You From Malvertising
ADOTAS – The Rubicon Project, the digital advertising technology company, has announced that it has acquired SiteScout, a malware security technology provider, to build upon the technology that drives the brand protection and security layer of its REVV for publishers platform. Malware attacks on popular sites and apps have reduced [...] More...
Break It Down: Google’s Ad Commission Rates
ADOTAS – Google’s advertising breakdown has been divulged. Partners get 68% of revenues from ads that are placed alongside various web page content and articles. Websites take 51% of revenue from ads shown in their own search results. Commission for ads next to general content has been in place since 2003, [...] More...
OFT Publishes Online Advertising Case Study
ADOTAS – The OFT announced today that after investigating online targeted advertising, more could be done to protect user information, both how its collected and used. Some of the suggestions the report includes are: CPS practices would include a decision on whether or not to visit a website; and should [...] More...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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