Dror Ginzberg is the co-founder and CEO of wochit, a video creation platform and a revolution in short-form video. Launched in 2012, wochit set out to disrupt the traditional video creative production process. It’s working. The company won the Gutenberg Prize as a part of the Tribeca Disruptive Innovation Awards for its technology in the field of journalism and the 2015 Digiday Best Video Technology Innovation Award. Wochit strives to empower every storyteller to harness the power of video. Dror may be found in a wochit office in New York City, London, Tel Aviv, or Los Angeles.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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