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More articles by Douglas MacMillan
- Nikon Stuns Online World May 25th 2006
- MySpace Marketing 101: How To Win Friends And Influence People May 24th 2006
- E-Philanthropy: Why You Should Give A Click May 12th 2006
- Typosquatting: An Invesstment in Stoopidity May 8th 2006
- A Slate of Innovation May 4th 2006
Douglas MacMillan
ADOTAS Conversations: Ask, and Jeeves Will Tell You
On February 27th of this year, search engine Ask Jeeves announced a complete rebranding of its site, including plans to retire the beloved Internet mascot Jeeves in favor of the sleeker, simpler Ask.com. While most web users have since embraced the site’s plethora of new tools and familiar, Google-like interface, [...] More...
Mashup Video Editors in Review
Everyone has watched a television commercial and skeptically sneered at its use of talent, music, editing, or tagline. “I can’t believe they got her to pitch their product!” “This music makes no sense for their brand!” “What are they trying to say in this spot?” Before, you were just an [...] More...
Media Matchmaker Plays Cupid for Advertisers, Producers
Spring is here, the time when a young television production studio’s fancy for an up-and-coming brand manager turns to love. Forget what you know about the birds and the bees; it’s time we sat down and had a talk about the advertisers and the TV producers, and that warm bond [...] More...
Streetwalking in Silicon Valley: Has Prostitution Found its Place on Craigslist?
If people do it, buy it, give it, or want it, you can find it on Craigslist, a site that’s been building in popularity and momentum since it was created by Craig Newmark and Jim Buckmaster about ten years ago. By combining the simple concepts of classified advertising and user-controlled [...] More...
Selling Inside the Blog: The Story of Wal-Mart, Conservative Bloggers, and the New York Times
On Tuesday, March 7, New York Times published an article entitled “Wal-Mart Enlists Bloggers in PR Campaign.” Times business reporter Michael Barbaro, a documentedwhistleblower on some of Wal-Mart’s potentially questionable business practices, happened upon the story idea while reading a number of conservative blogs which appeared to use very similar [...] More...
Tower Records’ Adventures in Podcasting
If you need proof that the music industry has taken a headfirst plunge into the digital space, visit your nearest record store. The aisles are empty. The pop, rock, and rap sections have collapsed into two aisles of mish-mash under the heading “Popular Music” to make room for a DVD [...] More...
An Indecent Proposal: How Congress Wants to Protect Your Internet Privacy
An Internet of Anonymity Almost since the inception of the Internet, personal data has been the golden stockpile of the e-commerce infrastructure. What would the Internet look like if every user was entirely anonymous? How would search giants like Google, who rely on huge pools of user-specific data, effectively reshape their [...] More...
Keeping Children’s Email Clean: Whose Responsibility is It?
You set your seven-year-old child in front of the computer and set up her own e-mail account, so now it is your job to look at her with a straight face and answer the shocking question she poses: “Mommie, what is sexual enhancement?” You cringe. You wriggle in embarrassment. You want [...] More...
Volvo Campaign Confuses and Frustrates…in 3-D!
Judging by their latest ad campaign, it’s safe to say that Volvo is not very big on the idea of simplicity. First, there’s news of the Volvo Ocean Race, then we hear of something called the Volvo X-Sea Challenge, then of course there’s the Volvo Ocean Race Edition cars. And [...] More...
Viral Video Finds New Life in TV
Sure, that hilarious viral video made its way all around the office, passed through the inbox of your cousin on the other side of the country, and found its way onto your kid’s computer by the time you got home. Sure, it had everyone in hysterics, and it even managed [...] More...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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