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More articles by Douglas MacMillan
- Nikon Stuns Online World May 25th 2006
- MySpace Marketing 101: How To Win Friends And Influence People May 24th 2006
- E-Philanthropy: Why You Should Give A Click May 12th 2006
- Typosquatting: An Invesstment in Stoopidity May 8th 2006
- A Slate of Innovation May 4th 2006
Douglas MacMillan
Nikon Stuns Online World
What do Kate Moss, Nikon’s Coolpix S6 digital camera, and Flickr have in common? According to a recent multiplatform promotional campaign, they are all young, sleek, sexy… and above all else, stunning. Nikon recently began running an eye-catching TV spot showcasing Moss and its latest high-end digital camera offering. The supermodel [...] More...
MySpace Marketing 101: How To Win Friends And Influence People
The untapped advertising gold mine that is MySpace is no longer a secret. Small businesses and major corporations alike have begun to court the site’s prime demographic and stake out their own user profiles as campaign bases, the first “commercial zones” inside a vast expanse of otherwise untamed consumer wilderness. [...] More...
E-Philanthropy: Why You Should Give A Click
I have recently joined the likes of John D. Rockefeller, Bill Gates, and Bono in the noble pursuit of philanthropy. Just today, I saved 35 square feet of South American rainforest, reduced two pounds of harmful gases from our atmosphere, fed the mouths of several hungry people in third-world countries, [...] More...
Typosquatting: An Invesstment in Stoopidity
In recent weeks, both Google and Yahoo have come under public scrutiny for profiting from a practice known as typosquatting. A clever way for publishers and advertisers to capitalize on spelling-impaired web users, typosquatting is the parking of a domain name spelled a few characters differently than a major branded [...] More...
A Slate of Innovation
Last week the popular, maroon-draped news site Slate came equipped with saloons, spittoons, and Wild West gun slinging. Visitors to the site may have noticed a banner which, when rolled over, caused the entire front page to warp back in time to replicate a Texas newspaper circa 1867. Printed across [...] More...
Surveying the In-Game Horizon
The iron is hot for in-game advertising. Just this week, two stories broke which give credence to the notion that the industry has come in to its own in the first quarter of 2006: Microsoft positioning for a buyout of Massive, Inc., and IGA Worldwide’s acquisition of Sony’s Chris Deering [...] More...
Lights, Camera, Collaboration: Moviefone, AmEx Celebrate Tribeca Film Festival
These days, campaign sites which promote the collaboration of two or more companies are a dime a dozen. Too often, and for a variety of reasons, the central purpose of the partnership is lost on the user. In some cases, joint campaigns opt for panache over message, delivering an enticing [...] More...
RSS Breathes New Life into Coupons
Put away your scissors and stacks of newspapers. Coupons have come to the Internet, and with the help of RSS technology, they are attracting thrifty shoppers to local and national businesses like never before. Last year, 323 billion print coupons were distributed in the U.S. American shoppers used only 4.5 billion [...] More...
A Fresh Look at Subway’s Reggie Bush Campaign
Subway has given consumers many different ways to think about sandwiches and their health. Jared showed everyone that a steady diet of Subway sandwiches can turn a morbidly obese young man into a slightly overweight young man who is popular and good with the ladies. A more recent TV campaign [...] More...
Welcoming The Fashionably Late Guests To The Online Party
Internet, ho! The great migration of traditional media to the online space is well underway. As evidenced by countless consumer studies over the past few years, TV and newspaper audiences are spending more and more time on the web, and content providers are in a mad scramble to keep pace [...] More...
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