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More articles by Donna DeClemente
- Why These Brands Get the Olympic Gold August 7th 2008
- Online Promotions Projected To Triple, You Ready? May 20th 2008
- PMA’s Integrated Marketing Conference Wrap-Up April 14th 2008
- SES New York 2008 Conference: Change is the Constant March 21st 2008
- Social Media Is A Slam Dunk With NCAA ‘08 March Madness March 11th 2008
Donna DeClemente
Why These Brands Get the Olympic Gold
ADOTAS EXCLUSIVE — The Beijing Olympic Games are scheduled to start at 8:08 p.m. on the 8th day of the 8th month in 2008. They have generated approximately $1.5 billion by brands to be official sponsors of the Games as well as supporters of the individual teams. This year the corporate [...] More...
Online Promotions Projected To Triple, You Ready?
ADOTAS EXCLUSIVE — A new report was recently released by Borrell Associates which states that the online promotions category is expected to nearly triple over the next five years from $8 billion last year to $22.8 billion, surpassing all other online advertising categories (paid search, banners, e-mail, audio/video advertising). It [...] More...
PMA’s Integrated Marketing Conference Wrap-Up
ADOTAS EXCLUSIVE — The Promotional Marketing Association (PMA) held its annual Integrated Marketing Conference in Chicago last week at the Downtown Marriott. My background is in promotional marketing so I’m a member of PMA and have attended many of their conferences over the years. The association is close to 100 [...] More...
SES New York 2008 Conference: Change is the Constant
ADOTAS EXCLUSIVE — The Search Engine Strategies (SES) New York Conference & Expo got under way this week at the Hilton New York, officially kicking off on Monday and going till Thursday. As I recently wrote in a post on my blog, a Five Year US Interactive Marketing Forecast done [...] More...
Social Media Is A Slam Dunk With NCAA ‘08 March Madness
ADOTAS - Now that the calendar says March and the beginning of spring is in our sight, the college basketball frenzy known to us Americans as March Madness is starting to take over this country. There are only few days till Sunday, March 16th, NCAA Selection Sunday, in which the [...] More...
Interactive Promotions + Blogs = A Winning Combination
The explosion of social media over the past year has captured the attention of both advertisers and consumers. Marketers are now looking more and more at social media to help reach their target audiences. Advertising on social media, especially blogs has become very popular and there is now a variety of [...] More...
Will Dorito’s Super Bowl XLII Contest Produce Another Winner?
We now are quickly approaching the big game, Super Bowl XLII that is, which is taking place this year on Feb. 3rd in Phoenix. So if you’re a football fan or not, just being an American means that you get a chance to partake in this national event in one [...] More...
Latest News
- Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
- Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
- Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
- The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
- Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
- Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
- Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »
Features
- Small Business Survival: Geographical Targeting, Audience & Intent December 4th 2008
- Down Year Will Bring Opportunities December 3rd 2008
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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