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Donna has over 25 years of experience in assisting brands, agencies and not-for profit organizations develop and implement a wide variety of their marketing communications needs. In 2005 she founded DDC Marketing Group which has specialized in bringing interactive promotional marketing solutions to life for many clients. Today the firm is also dedicated to helping clients integrate blogs and social media into their marketing mix. Her own blog,Donna’s Promo Talk, helps to keep marketing professionals current on today's hottest interactive promotions and trends.

Most recently Donna joined the online team at Butler Till Media Services as Emerging Online Media Supervisor. Donna is responsible for overseeing the agency’s search marketing efforts for a variety of clients as well as integrating emerging online media opportunities such as blogs, social media networks, viral marketing, mobile as well as interactive promotions.

More articles by Donna DeClemente

Donna DeClemente



Why These Brands Get the Olympic Gold

Written on
August 7th 2008
Author
  |   Donna DeClemente

ADOTAS EXCLUSIVE — The Beijing Olympic Games are scheduled to start at 8:08 p.m. on the 8th day of the 8th month in 2008. They have generated approximately $1.5 billion by brands to be official sponsors of the Games as well as supporters of the individual teams. This year the corporate [...] More...

Online Promotions Projected To Triple, You Ready?

Written on
May 20th 2008
Author
  |   Donna DeClemente

ADOTAS EXCLUSIVE — A new report was recently released by Borrell Associates which states that the online promotions category is expected to nearly triple over the next five years from $8 billion last year to $22.8 billion, surpassing all other online advertising categories (paid search, banners, e-mail, audio/video advertising). It [...] More...

PMA’s Integrated Marketing Conference Wrap-Up

Written on
April 14th 2008
Author
  |   Donna DeClemente

ADOTAS EXCLUSIVE — The Promotional Marketing Association (PMA) held its annual Integrated Marketing Conference in Chicago last week at the Downtown Marriott. My background is in promotional marketing so I’m a member of PMA and have attended many of their conferences over the years. The association is close to 100 [...] More...

SES New York 2008 Conference: Change is the Constant

Written on
March 21st 2008
Author
  |   Donna DeClemente

ADOTAS EXCLUSIVE — The Search Engine Strategies (SES) New York Conference & Expo got under way this week at the Hilton New York, officially kicking off on Monday and going till Thursday. As I recently wrote in a post on my blog, a  Five Year US Interactive Marketing Forecast done [...] More...

Social Media Is A Slam Dunk With NCAA ‘08 March Madness

Written on
March 11th 2008
Author
  |   Donna DeClemente

ADOTAS - Now that the calendar says March and the beginning of spring is in our sight, the college basketball frenzy known to us Americans as March Madness is starting to take over this country. There are only few days till Sunday, March 16th, NCAA Selection Sunday, in which the [...] More...

Interactive Promotions + Blogs = A Winning Combination

Written on
February 12th 2008
Author
  |   Donna DeClemente

The explosion of social media over the past year has captured the attention of both advertisers and consumers. Marketers are now looking more and more at social media to help reach their target audiences. Advertising on social media, especially blogs has become very popular and there is now a variety of [...] More...

Will Dorito’s Super Bowl XLII Contest Produce Another Winner?

Written on
January 24th 2008
Author
  |   Donna DeClemente

We now are quickly approaching the big game, Super Bowl XLII that is, which is taking place this year on Feb. 3rd in Phoenix. So if you’re a football fan or not, just being an American means that you get a chance to partake in this national event in one [...] More...



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