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More articles by DM Confidential
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012
- Thoughts on the Affiliate Brain Drain May 18th 2012
- Understanding Daily Deals: You Probably Have It All Wrong May 14th 2012
- When Will Lead Generation Have Its Turn? May 7th 2012
- “One Tip To Staying Ahead Of The Game” in Performance Marketing April 30th 2012
DM Confidential
Internet Users Are Spending More Time Than Ever on the Top 10 Sites
DM CONFIDENTIAL – The top 10 websites are capturing more and more of a user’s time spent online, according to Compete. Facebook is leading the way by a rather large margin. In short, the long tail isn’t growing — it’s shrinking, at least when it comes to time spent. Compete first looks [...] More...
Affiliate 2.0
DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the [...] More...
Lead Gen: The Fraud Paradox
DM CONFIDENTIAL – If I told you that a company was running a business doing 90% fraud and billing more than $10,000 a month, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could believe it. Not [...] More...
Life in a Transparent World
DM CONFIDENTIAL – Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing space. Having a head start has [...] More...
The Cult of Multi-Level Marketing
DM CONFIDENTIAL – Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but they [...] More...
Steve Jobs and the Visionary Dilemma
DM CONFIDENTIAL – At some point in the future, October 5 will be called Steve Jobs Day, and millions around the world will go to work in jeans and a black turtleneck in memory of a man that less than 0.0000001% of the population ever met but seemingly 99% of [...] More...
Secrets to User Acquisition: Users and Defaults
DM CONFIDENTIAL – There is a particular author that we have long been a fan. While not a household name, for those who have read his work, it has in many cases profoundly changed the way they approach their business. He’s not a popularist like Seth Godin or an amalgamist [...] More...
Is Facebook The Second Internet?
DM CONFIDENTIAL – The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great chance [...] More...
Too Big to Fail or Too Big to Succeed, Part 2
DM CONFIDENTIAL – Last week we found ourselves comparing two unlikely companies, Yahoo! and Groupon, not so much for any inherent similarities but because timing brought them together in the news. Yahoo! fired its chief executive and finds itself potentially up for sale, while Groupon’s CEO is under pressure and [...] More...
Too Big to Fail or Too Big to Succeed?
DM CONFIDENTIAL – Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, and acquisitions appear to be happening at a rapid clip. [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
- Senior Industry Marketing Manager - Media and Ente
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