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More articles by DM Confidential
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012
- Study: How Do Marketers Define Social Media ROI? January 27th 2012
- Where We’ve Been: A Detailed Review of Marketing in 2011 January 5th 2012
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DM Confidential
Steve Jobs and the Visionary Dilemma
DM CONFIDENTIAL – At some point in the future, October 5 will be called Steve Jobs Day, and millions around the world will go to work in jeans and a black turtleneck in memory of a man that less than 0.0000001% of the population ever met but seemingly 99% of [...] More...
Secrets to User Acquisition: Users and Defaults
DM CONFIDENTIAL – There is a particular author that we have long been a fan. While not a household name, for those who have read his work, it has in many cases profoundly changed the way they approach their business. He’s not a popularist like Seth Godin or an amalgamist [...] More...
Is Facebook The Second Internet?
DM CONFIDENTIAL – The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great chance [...] More...
Too Big to Fail or Too Big to Succeed, Part 2
DM CONFIDENTIAL – Last week we found ourselves comparing two unlikely companies, Yahoo! and Groupon, not so much for any inherent similarities but because timing brought them together in the news. Yahoo! fired its chief executive and finds itself potentially up for sale, while Groupon’s CEO is under pressure and [...] More...
Too Big to Fail or Too Big to Succeed?
DM CONFIDENTIAL – Talk of a bubble has faded somewhat. It’s still not far from people’s minds, but something in the discourse has shifted. Companies are still seeing tremendous valuations, from the billion dollar Airbnb out west to ZocDoc out east, and acquisitions appear to be happening at a rapid clip. [...] More...
For Love Or Money
DM CONFIDENTIAL – Our industry has struggled with many things. The performance marketing and cpa network in particular continue to fight for legitimacy and prove that businesses in the space offer a long-term value proposition. The reason it struggles is because time and again, it seems as though companies in [...] More...
The Mobile Deal Space
DM CONFIDENTIAL – The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of purchased coupons for [...] More...
The New (Old) Hot Careers
DM CONFIDENTIAL – When we first started in the online business, the world of Internet advertising had just started to gain traction. It hadn’t really made any money, and the notion of careers such as “paid search manager” or “social media analyst” were still years away. It was the perfect sector [...] More...
Agency vs. Network
DM CONFIDENTIAL – A few weeks ago, we received the dream call. We had one of the hottest customer acquisition brands contact us for our advice. They wanted the names of the affiliate agencies they could interview. Had they asked for just about anything else, we would have inundated them with [...] More...
Yahoo! and Display: Can You Sell Me Now?
DM CONFIDENTIAL – Not too long ago, we talked about an experience that almost everyone has gone through at some point in time – being a part of what can only be described as a sinking ship. The overly dramatic analogy that came to mind at the time was the Titanic. [...] More...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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