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DM Confidential is a leader in the Affiliate marketplace. The DM Confidential Newsletter and web site is focused on the online marketing industry. To read more from DM Confidential visit: www.dmconfidential.com

More articles by DM Confidential

DM Confidential



FTC And The Real Future Of Lead Gen

Written on
February 14th 2008
Author
  |   DM Confidential

Compliments of DM Confidential.com While the student loan industry has seen better times (see our coverage here), not all news from around the lead generation landscape carries such gloom, certainly not in the eyes of ValueClick, who yesterday announced a settlement with the Federal Trade Commission around their lead generation practices. [...] More...

The Domain Shakeout

Written on
February 1st 2008
Author
  |   DM Confidential

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape occurs. Only when something sensational happens does the domain landscape pop up on [...] More...

The Falling Knife

Written on
January 11th 2008
Author
  |   DM Confidential

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball coach. Walking around that mortgage show, I felt like a fish out of water, and not [...] More...

When Writers Strike

Written on
December 17th 2007
Author
  |   DM Confidential

If asked to name a union, I imagine many would gravitate towards one of the larger, albeit waning ones, the United Auto Workers. Name the last time that they went on strike, and unless you actively follow or have some direct connection to the industry, you probably don’t know. I [...] More...

Evolution Of The Arbitrager

Written on
December 7th 2007
Author
  |   DM Confidential

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find a [...] More...

The Changing Performance Landscape - A Retrospective

Written on
December 3rd 2007
Author
  |   DM Confidential

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies [...] More...

FaceBook and the Future of Performance Marketing

Written on
November 16th 2007
Author
  |   DM Confidential

Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and golf quite a bit so my comprehension of [...] More...

Managing and Minimizing Campaign Tracking Discrepancies

Written on
November 8th 2007
Author
  |   DM Confidential

A common trend has emerged in recent years among campaign tracking platforms where the number of successful actions reported by the Network is typically lower than Advertiser data. We all know this difference as the “discrepancy,” and for many Networks it has become a recurring annoyance. And while it seems [...] More...

E-Mail ROI Is Falling

Written on
November 8th 2007
Author
  |   DM Confidential

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008.  This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] More...

Fraud 2.0

Written on
October 26th 2007
Author
  |   DM Confidential

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it cheating. In our industry, they call it fraud, and [...] More...

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