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DM Confidential is a leader in the Affiliate marketplace. The DM Confidential Newsletter and web site is focused on the online marketing industry. To read more from DM Confidential visit: www.dmconfidential.com

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DM Confidential



Conflict of Interest

Written on
April 9th 2008
Author
  |   DM Confidential

ADOTAS — When Google purchased DoubleClick, no one really believed the deal wouldn’t go through, but had you listened to the noise, which ranged from regulatory scrutiny to legal action by its competitors, it seemed anything but certain. We will only know, in a couple years from now, whether the [...] More...

Recession Survival Guide

Written on
March 21st 2008
Author
  |   DM Confidential

Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock portfolios, though, tell us a different story, especially for those who hold Google, [...] More...

Affiliate Summit West 2008

Written on
February 28th 2008
Author
  |   DM Confidential

We love Affiliate Summit. And, if this were the movie “Summer School” we’d simply fill the rest of this page with a bunch of “very, very, very,…much” to reach our normal word limit. Intrepid readers shouldn’t let its 5.9 rating out of 10 dissuade you from watching “Summer School.” Thinking [...] More...

FTC And The Real Future Of Lead Gen

Written on
February 14th 2008
Author
  |   DM Confidential

Compliments of DM Confidential.com While the student loan industry has seen better times (see our coverage here), not all news from around the lead generation landscape carries such gloom, certainly not in the eyes of ValueClick, who yesterday announced a settlement with the Federal Trade Commission around their lead generation practices. [...] More...

The Domain Shakeout

Written on
February 1st 2008
Author
  |   DM Confidential

For an industry that generates billions annually and operates much today as it did ten years ago with many of the same people as then, outside of the occasional article, little coverage of the domain name landscape occurs. Only when something sensational happens does the domain landscape pop up on [...] More...

The Falling Knife

Written on
January 11th 2008
Author
  |   DM Confidential

A couple of years ago, we went to a the mortgage bankers tradeshow in Florida, a 6000 strong conference featuring speeches from former Presidents, the Secretary of Defense, and even a famous basket ball coach. Walking around that mortgage show, I felt like a fish out of water, and not [...] More...

When Writers Strike

Written on
December 17th 2007
Author
  |   DM Confidential

If asked to name a union, I imagine many would gravitate towards one of the larger, albeit waning ones, the United Auto Workers. Name the last time that they went on strike, and unless you actively follow or have some direct connection to the industry, you probably don’t know. I [...] More...

Evolution Of The Arbitrager

Written on
December 7th 2007
Author
  |   DM Confidential

The beauty and curse of the internet, especially internet advertising, arises from the little to no barriers to entry. For many, this means the costs associated with doing business, e.g. a social network, have become negligible; for others this means that if suddenly jobless and moneyless, they could find a [...] More...

The Changing Performance Landscape - A Retrospective

Written on
December 3rd 2007
Author
  |   DM Confidential

The press, the VC money, all of it has seemingly followed the rise of social media sites. Interestingly enough, though, the largest of the Internet advertising shows seems to have the least representation from the companies that have captured the buzz. In many ways, it seems counterintuitive that these companies [...] More...

FaceBook and the Future of Performance Marketing

Written on
November 16th 2007
Author
  |   DM Confidential

Two advertisers seem to dominate airport advertising - BMW and Accenture. After a few visits to the airport, I feel I can tell you all about BMW’s cars and what it takes to “be a Tiger.” Then again, I like cars and golf quite a bit so my comprehension of [...] More...

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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