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More articles by DM Confidential
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012
- Study: How Do Marketers Define Social Media ROI? January 27th 2012
- Where We’ve Been: A Detailed Review of Marketing in 2011 January 5th 2012
- Google Is the Top Search Engine of 2011, “Facebook” the Top Search December 22nd 2011
- StrongMail Marketing Survey: The Breakdown December 15th 2011
DM Confidential
Weird Study: Mobile Purchasing While in the Bathroom on the Rise
DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile phones have used their phones in the bathroom, with more men than women reporting that they don’t go to the bathroom without their mobile phone. Seventy-five percent of Americans with mobile phones have used their phones in the bathroom, according to [...] More...
Study: How Do Marketers Define Social Media ROI?
DM CONFIDENTIAL – Wildfire recently conducted a survey of more than 700 marketers from around the globe to gauge their thoughts on measuring the business impact of social media. One of the findings was that measuring social media ROI is most frequently defined as an increase in fans, “likes,” comments [...] More...
Where We’ve Been: A Detailed Review of Marketing in 2011
DM CONFIDENTIAL – We are admittedly reflective, perhaps because looking back is easier than forward. Whatever the reason, we like to start off the new year by highlighting some of the trends and news that played out over the past year. As with many stories, living the day-to-day often makes [...] More...
Google Is the Top Search Engine of 2011, “Facebook” the Top Search
DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term. Google finished November with 65.4 percent of explicit core search [...] More...
StrongMail Marketing Survey: The Breakdown
DM CONFIDENTIAL – According to the “2012 Marketing Trends Survey” from StrongMail, conducted by Zoomerang, email marketing and social media are set to see the biggest budget increases by marketers in 2012. The survey was conducted from Nov. 16-29, and got responses from 939 business leaders regarding their planned marketing [...] More...
Internet Users Are Spending More Time Than Ever on the Top 10 Sites
DM CONFIDENTIAL – The top 10 websites are capturing more and more of a user’s time spent online, according to Compete. Facebook is leading the way by a rather large margin. In short, the long tail isn’t growing — it’s shrinking, at least when it comes to time spent. Compete first looks [...] More...
Affiliate 2.0
DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the [...] More...
Lead Gen: The Fraud Paradox
DM CONFIDENTIAL – If I told you that a company was running a business doing 90% fraud and billing more than $10,000 a month, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could believe it. Not [...] More...
Life in a Transparent World
DM CONFIDENTIAL – Every industry has its secrets, its tricks of the trade, those skills, places, or people of which some people have knowledge and others don’t. These trade secrets have played a particularly large role in the success of many in the performance marketing space. Having a head start has [...] More...
The Cult of Multi-Level Marketing
DM CONFIDENTIAL – Sometime in 2002, we took a meeting with a former coworker to discuss the online space. Instead of discussing the online space, though, it became a pitch to join them in their multi-level marketing business. In MLM parlance, it meant becoming part of their down line, but they [...] More...
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- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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