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More articles by DM Confidential
- The New SEO January 14th 2010
- The recipe for a worse Internet November 20th 2009
- Mainstream and adult marketing divide September 25th 2009
- Publishers and affiliates get all the fake blog blame September 24th 2009
- Trademark-infringing fake blogs fraud? September 22nd 2009
DM Confidential
The New SEO
DM CONFIDENTIAL — When thinking back to the most memorable trends in performance marketing for 2009, we would have to place the evolution and proliferation of the flogs high on the list. Several things enabled them to perform as successfully as they did, but most notably, they crossed the chasm from [...] More...
The recipe for a worse Internet
DM Confidential – I think we have all heard the expression the customer is always right. It’s a saying that somehow the majority of American consumers have internalized, acting with a growing sense of entitlement. As consumers, we don’t mind such coddling, but when on the other side of the [...] More...
Mainstream and adult marketing divide
DM CONFIDENTIAL — It feels as though it happened yesterday, but in reality this incident happened early last year during Affiliate Summit Las Vegas. That show has overlapped with a variety of conferences, only natural given the abundance of events and relatively limited number of weeks in the year. This particular [...] More...
Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote, there would be no flogger. In the case of the fake blogs causing [...] More...
Trademark-infringing fake blogs fraud?
DM CONFIDENTIAL — Calling the world of trademark infringing fake blogs marketing fraud might sound to some a little severe. If we look at the advertiser’s point of view, one that has worked on bringing a continuity product to market from scratch as opposed to one brought to market in expectancy [...] More...
Two sides of a performance marketer’s salary
DM CONFIDENTIAL – Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know [...] More...
Land of online advertising opportunity changing
DM CONFIDENTIAL — Regardless of what happens in the ongoing drama that is fakevertising, we will forever remember this past year as one of the most unique and perhaps one of the most defining we’ve seen. In a classic example of performance marketing, this year showed both good and bad, what [...] More...
The Missing Super Affiliate
DM CONFIDENTIAL — At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves, but still involves those appearing within its pages. As the [...] More...
Gmail fail spotlights…Twitter
DM CONFIDENTIAL — Something unusual happened Tuesday, September 1st, an April Fool’s joke that didn’t involve any actual joke. It doesn’t sound like much really, but it turned out to be quite an unusual experience. We all know that Google isn’t perfect, and not without faults on a procedural level, but [...] More...
‘Human’ online customer service
DM CONFIDENTIAL — Though “human” is not typically a word associated with online purchases, a recent survey conducted by Harris Interactive for IMshopping seems to indicate that maybe it should be. According to the August survey, 77 percent of U.S. Internet users who have made an online purchase in the past [...] More...
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Latest News
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
- Muddy Waters for The FCC’s New Plan March 17th 2010 ADOTAS -Tuesday the FCC relased a plan with over 200 [...] more »
- To Pay, or Not To Pay March 17th 2010 ADOTAS – Only one in five U.S. consumers is willing [...] more »
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
Features
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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