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DM Confidential

DM Confidential
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DM Confidential is a leader in the Affiliate marketplace. The DM Confidential Newsletter and web site is focused on the online marketing industry. To read more from DM Confidential visit: www.dmconfidential.com

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...