Dippak Khurana is the co-founder at Vserv.Mobi, responsible for the company’s overall vision, strategy and execution. As an Internet & mobile industry veteran, Dippak has successfully played key roles in launching India’s first online newspaper in 1996, India’s first online ad network in 1999, and India’s first SMS short code in 2001, has and pioneered many services on mobile Internet since 2002.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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