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Dina Pradel is the vice president and general manager of Y2M: Youth Media and Marketing Networks, based in Boston, MA. Y2M is a strategic marketing services company that focuses exclusively on the college and recent graduate market. The company was created specifically to connect clients with this group of individuals who are making first-time decisions regarding a variety of high-value products and forming potentially life-long brand loyalties.

More articles by Dina Pradel

Dina Pradel



It Ain’t Just MySpace, Baby: Going Back to Basics Boot Camp for Youth Marketing

Written on
April 20th 2006
Author
  |   Dina Pradel

Marketers and agencies are constantly under pressure to innovate, to find the next and latest vehicle to disseminate brand messaging. As a result of that pressure, agencies and corporate marketing departments are generally willing to try anything once — and for good reason; one placement, in the right medium, [...] More...



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Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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