Diaz Nesamoney

Diaz Nesamoney, founder of Jivox, has had two prior successful ventures. Before founding Jivox, he founded Celequest, raised over $20M in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos Corporation. Celequest introduced the market’s first BI appliance, a disruptive innovation that led to its acquisition by Cognos. He was previously co-founder, President and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999 with a market capitalization of over a billion dollars. Informatica pioneered data integration software as a category and is now the market leader with over $400M in revenue. Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India.



How Machine Learning Will Transform Our World of Digital Marketing

Written on
April 11th 2017
Author
  |   Diaz Nesamoney

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What if—I thought—we gave a computer large amounts of data and compute power. Could it do something that resembled thinking? I soon ... More...

The Future of Advertising? How the IAB’s Dynamic Ads Standard Changes the Game

Written on
November 15th 2016
Author
  |   Diaz Nesamoney

In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly. This is about to change. The Interactive Advertising Bureau (IAB) recently introduced a revolutionary new standard – the first ever – for dynamic digital advertising. Now open to public comment, the IAB Dynamic Content ... More...

Worried About Ad Blocking? Get L.E.A.N., Not Mean

Written on
February 3rd 2016
Author
  |   Diaz Nesamoney

The L.E.A.N. (Light, Encrypted, Ad-choice supported and Non-invasive) Ads initiative from IAB Tech Labs is perhaps the best attempt at solving the ad-blocking dilemma. How often have you gone to a Web site to see an ad block your view of the page, or waited patiently for a page to load while hundreds of blinking, jumping, flying and otherwise annoying ads jumped across the screen trying to get your attention? After ... More...

Don’t be Dated When it Comes to Data: 8 Types You Should Understand

Written on
July 28th 2015
Author
  |   Diaz Nesamoney

Today, we have more data sources than ever before, so it’s critical for marketers to familiarize themselves with the ones that are most valuable and most relevant for their brand. Whether these terms are new to you, or you just need a quick refresher course, the list below is a comprehensive guide. 1. Profile Data Thanks to profile data, multi-brand marketers may use a single campaign and media buy to ensure ... More...