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More articles by Dianna Koltz
- Cyber security: Beyond black and white November 3rd 2009
- Cyber security: Principles of trust October 27th 2009
- Cyber security: Preparing for battle October 19th 2009
- Cyber security: Marketer as advocate October 13th 2009
- Battling fraudsters from abroad March 2nd 2009
Dianna Koltz
Picking an anti-fraud team
ADOTAS EXCLUSIVE — Online fraud is a $4 billion dollar a year industry. It grows as the unemployment rate increases and the jobless attempt to earn a living through whatever means necessary. Meanwhile, the Internet’s footprint on the global economy and culture becomes larger every day. The expansion of fraud and [...] More...
Altering the Corporate Culture to Up Standards
ADOTAS EXCLUSIVE — The dark figure of fraud drove the development of best practices at Memolink. I harnessed the fear of the unknown and used basic change management to gather support internally. I knew the approach would indefinitely change how we did business and alter our company’s culture. Like many dot [...] More...
Fighting Fraud and Saving Money
Editor’s note: This is a series from Dianna Koltz, director of best practices and email marketing at Memolink, Inc., on how to use business standards to combat online fraud. Here’s part two, and part three. ADOTAS EXCLUSIVE — The largest threat to online advertising is growing as the economy declines. [...] More...
Handle Unsubscribe Info With Care
ADOTAS EXCLUSIVE — Facebook is only the beginning. The online collection and use of personal information will be under an intense beacon of light in the remainder of 2008 and into 2009 with possible FTC action being taken against companies with egregious privacy practices. The industry will begin to improve the [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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