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More articles by Dianna Koltz
- Cyber security: Beyond black and white November 3rd 2009
- Cyber security: Principles of trust October 27th 2009
- Cyber security: Preparing for battle October 19th 2009
- Cyber security: Marketer as advocate October 13th 2009
- Battling fraudsters from abroad March 2nd 2009
Dianna Koltz
Cyber security: Beyond black and white
ADOTAS – This is the final article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here, the second article here and the third article here. During last week’s Online Trust Alliance’s Online Trust & Brand Protection Summit in Philadelphia, Maneesha Mithal, assistant director of [...] More...
Cyber security: Principles of trust
ADOTAS – This is the third article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here and the second article here. As the Internet has grown, so have the responsibilities of companies that engage in online business. At the heart of these responsibilities is [...] More...
Cyber security: Preparing for battle
ADOTAS – This is the second article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here. The Online Trust Alliance (OTA) is hosting the Online Trust and Brand Protection Summit on Oct. 29 in Philadelphia in collaboration with organizations like the Council of Better [...] More...
Cyber security: Marketer as advocate
This is the first of a four-part series dedicated to Cyber Security Awareness month. ADOTAS – You may already know that October is National Cyber Security Awareness Month, organized by staysafeonline.org, and that the focus of this awareness program is to educate and protect consumers. What you may not be aware [...] More...
Battling fraudsters from abroad
ADOTAS EXCLUSIVE — As a rule, I do not negotiate with fraudsters. You may recall in an earlier piece my anecdote about a Chinese businessman who proclaimed that he was turning white hat. He had offered his assistance in identifying fraudulent publishers from China, and, of course, he wanted money in [...] More...
Bad quality instead of fraud
ADOTAS EXCLUSIVE — Does a trend exist in the online advertising industry for advertisers to label bad traffic as fraudulent traffic? Advertisers may be conditioned to scream “Fraud!” instead of “Bad Quality!” like the public was trained to yell “Fire!” instead of “Help!” when attempting to attract attention. Are advertisers crying [...] More...
Online fraud from abroad
ADOTAS — Cyber criminals are often located in developing regions where little fraud enforcement efforts exist. Many B-to-C and B-to-B companies have expanded or are looking to expand their business overseas and capture global customers and clients. The potential risks and rewards of expansion into the BRIC markets are high. China, the [...] More...
Vetting access to prevent fraud
ADOTAS EXCLUSIVE — Despite billions of dollars being lost to click, credit card, and various other types of fraud, your largest risk comes from within your organization. Securing information and providing appropriate data access can help limit your risk. The Association of Certified Fraud Examiners says the five most effective fraud [...] More...
Creating a due diligence program
ADOTAS EXCLUSIVE — With online fraud increasing, visibility into your partners’ business practices and full incident disclosure become even more important to your bottom line. If you wait for your affiliates to begin the dialogue, you may be waiting a long time. Maybe your partner is waiting for you to make [...] More...
Marketers Fearing Obama Crackdown, Cleanup
ADOTAS EXCLUSIVE — Washington insiders say that the Obama administration will be more aggressive with actions to protect consumers online. Two consumer advocacy groups, the Center for Digital Democracy and the U.S. Public Interest Research Group, have asked the Federal Trade Commission to investigate behavioral targeting practices aimed at mobile phone [...] More...
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