As a marketing executive at StarStar/Zoove, Dev Crews is esponsible for marketing, branding and promotion of the StarStar platform, products and company StarStar is a revolutionary new approach that connects audiences to brands, companies and one another via a simple phonecall. StarStar is easy, fast and familiar. The StarStar mobile engagement platform can reach more than 250 million people, targeting and delivering unique content across any media campaign type. Simply calling a StarStar Name enables access to promotional content, apps, mobile websites, video, music, one-click purchasing, special deals, and social networking capabilities. Experiences can be customized in real-time to location, mobile device, carrier type, or other specifications. The resulting data analytics provides businesses with an unprecedented level of insight into audiences based on geo-targeting and actions taken. In this first year of implementation, StarStar Names have already generated positive mobile branding and engagement results for Google, L’Oreal, MTV, Lexus, Unilever, UPS, National Geographic, The Home Depot, Groupon, Capital One, Dunkin Donuts, Intuit, Suzuki, American Idol, ABC News, Dell, ESPN, Ford, Sports Illustrated, and many others. The company has more than 100 satisfied clients and has reached millions of people through their campaigns – penetrating the marketplace much more quickly than anticipated.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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