Denise Colella is the Chief Executive Officer of Maxifier. With 14 years ad tech experience, Denise has a track record of growing fast emerging technology businesses, at both a global and revenue level. Prior to Maxifier, Colella served as the CRO for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. Previously she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed on the company’s international expansion strategy for its advertising exchange. Denise has also held senior positions at multi-channel analytics platform, Blackfoot, Inc., leading transactional cooperative database company Abacus, and DoubleClick in Asia. A seasoned global traveler who is fluent in Japanese, Colella has worked in the US, Asia and Europe. She received a Bachelors degree in Commerce, Finance and International Management from Villanova University and a Masters of Computer Systems Management from the University of Maryland.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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