Dax Hamman is Chief Product Officer (CPO) at Chango. With fourteen years in the digital space, Dax has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. Prior to joining Chango, Dax founded and led the global display media group at iCrossing for four years, a role which cultivated the development of Performance Display, a data-driven method for building ROI orientated campaigns. Before iCrossing, Dax headed up the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services. Dax frequently speaks on topics including media planning, media exchanges and the synergies between search and display at various interactive marketing events including ad:tech, Digiday, OMMA, SMX, SES, OMS, DAA and WOMMA. He also writes extensively on the digital space at daxthink.com.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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