David Parmet

Featured Author

: A veteran PR executive, David Parmet has worked with diverse companies ranging from IBM to a Savile Row tailor and a South African vineyard. His current clients include several notable Internet businesses involved in blogging, podcasting and other forms of social media.
David has been interviewed on the impact of blogging and participatory media on marketing and public relations by national media, including National Public Radio's Marketplace, and has spoken at several conferences including Syndicate and the New Communications Forum.

Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field

Written on: March 1st 2007
Author: | David Parmet

By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] More...

Sock it to ‘Em Socially: Explaining Furthermore Why Social Media Strengthens Campaigns

Written on: November 22nd 2006
Author: | David Parmet

I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways to [...] More...

Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign

Written on: September 19th 2006
Author: | David Parmet

I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] More...

A Second Podvertising Perspective: Explaining Once More Why Podcast Product Peddling Couldn’t Hurt

Written on: August 24th 2006
Author: | David Parmet

In two years podcasting has grown from a fringe craze, to the next big thing and is now a household word. Podcasters themselves have grown from hobbyists to professionals with a business side to compliment their creative side. A quick review of the iTunes Music Store’s podcast showcase reveals programming [...] More...

Features

Local Shops Have Leg Up on Social Sites August 29th 2008
Phelps Wins GOLD for Facebook Advertisers August 28th 2008
Email Deliverability: 10 Golden Rules August 27th 2008
Infomercials: Revolutionary Political Tool? August 27th 2008
Can 314 Ad Networks Really Thrive? August 26th 2008

Features Archive

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...