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More articles by David Parmet
- Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field March 1st 2007
- Sock it to ‘Em Socially: Explaining Furthermore Why Social Media Strengthens Campaigns November 22nd 2006
- Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign September 19th 2006
- A Second Podvertising Perspective: Explaining Once More Why Podcast Product Peddling Couldn’t Hurt August 24th 2006
David Parmet
Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field
By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] More...
Sock it to ‘Em Socially: Explaining Furthermore Why Social Media Strengthens Campaigns
I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways to [...] More...
Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign
I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] More...
A Second Podvertising Perspective: Explaining Once More Why Podcast Product Peddling Couldn’t Hurt
In two years podcasting has grown from a fringe craze, to the next big thing and is now a household word. Podcasters themselves have grown from hobbyists to professionals with a business side to compliment their creative side. A quick review of the iTunes Music Store’s podcast showcase reveals programming [...] More...
Features
- Automakers Need to Become Better Conversationalists July 2nd 2009
- Affiliates can win in the media buy game July 2nd 2009
- Crowd-Sourced Ads: A Measured Response June 28th 2009
- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
Spotlight
Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
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- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
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- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
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