Adotas

Where media buyers start online

Featured Author

Author Photo

A veteran PR executive, David Parmet has worked with diverse companies ranging from IBM to a Savile Row tailor and a South African vineyard. His current clients include several notable Internet businesses involved in blogging, podcasting and other forms of social media.
David has been interviewed on the impact of blogging and participatory media on marketing and public relations by national media, including National Public Radio's Marketplace, and has spoken at several conferences including Syndicate and the New Communications Forum.

More articles by David Parmet

David Parmet



Selling to the Long Tail: Why It’s Time to Move Past Theory and into the Playing Field

Written on
March 1st 2007
Author
  |   David Parmet

By now, the concept of “the Long Tail” has been beaten directly into the skull of everyone in the marketing department. Chris Anderson’s book of the same name has become required reading for everyone who is selling anything. So now that everyone has seen the chart, it’s time to move [...] More...

Sock it to ‘Em Socially: Explaining Furthermore Why Social Media Strengthens Campaigns

Written on
November 22nd 2006
Author
  |   David Parmet

I often am asked by clients why they should spend money in outreach in social media, as opposed to traditional advertising or public relations. If you are putting together a well thought-out marketing plan, you should include all tools at your disposal. But since clients are often looking for ways to [...] More...

Viral Smoke n’ Mirrors: Comparing Stunts vs. Buzz in a Viral Marketing Campaign

Written on
September 19th 2006
Author
  |   David Parmet

I’ve been in the marketing and public relations business close to 15 years now and if I had a dollar for every client who ever wanted to ‘build buzz’ I’d have a lot more money to show for those years. Buzz is the elusive goal of any marketing program. More recently [...] More...

A Second Podvertising Perspective: Explaining Once More Why Podcast Product Peddling Couldn’t Hurt

Written on
August 24th 2006
Author
  |   David Parmet

In two years podcasting has grown from a fringe craze, to the next big thing and is now a household word. Podcasters themselves have grown from hobbyists to professionals with a business side to compliment their creative side. A quick review of the iTunes Music Store’s podcast showcase reveals programming [...] More...



Spotlight

Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...

Latest News

Get the adotas widget

News Archive

  • Does the iPhone need to divorce ATT?
    View Results

    Loading ... Loading ...

Polls Archive

Adotas Partnership