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Mr. Graf has over 15 years of leadership expertise, direct marketing, telecommunications, sales and business management experience. Most recently and prior to becoming Chief Executive Officer and President of TRANZACT, Mr. Graf was President of Mosaic Performance Solutions North America, a wholly owned subsidiary of Mosaic Group Inc., and formerly Paradigm Direct from 1999 to mid 2003.

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David Graf



The Marketing ROI Equation: How it All Adds Up

Written on
March 14th 2006
Author
  |   David Graf

If there were Oscars for the most overused business and marketing related terms, the nominating committee would have a tough time narrowing them down to the finalists. Businesspeople, media, consultants and others use these terms so ubiquitously that they have come to mean many things and nothing at all. The [...] More...




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