David Graf

Edward: <a href="http://www.adotas.com/2008/12/layoffs-a-holiday-to-remember/#comment-693731" title="View the entire comment by Edward">Ivan, I appreciate your post. I think we do a good job, especially in our
Ivan: <a href="http://www.adotas.com/2008/12/layoffs-a-holiday-to-remember/#comment-693668" title="View the entire comment by Ivan">I'm getting tired of all these negative articles. Why not focus on how to make
Sid Blair: <a href="http://www.adotas.com/2008/12/layoffs-a-holiday-to-remember/#comment-693656" title="View the entire comment by Sid Blair">I was laid off several months ago from my agency and while I haven't found
Hudey: <a href="http://www.adotas.com/2008/12/small-business-survival-geographical-targeting-audience-intent/#comment-693647" title="View the entire comment by Hudey">This article doesn't mention our technology, but it's as if this article was written about

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: Mr. Graf has over 15 years of leadership expertise, direct marketing, telecommunications, sales and business management experience. Most recently and prior to becoming Chief Executive Officer and President of TRANZACT, Mr. Graf was President of Mosaic Performance Solutions North America, a wholly owned subsidiary of Mosaic Group Inc., and formerly Paradigm Direct from 1999 to mid 2003.

The Marketing ROI Equation: How it All Adds Up

Written on: March 14th 2006
Author: | David Graf

If there were Oscars for the most overused business and marketing related terms, the nominating committee would have a tough time narrowing them down to the finalists. Businesspeople, media, consultants and others use these terms so ubiquitously that they have come to mean many things and nothing at all. The [...] More...

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