Adotas

Where media buyers start online


Featured Author

Mr. Graf has over 15 years of leadership expertise, direct marketing, telecommunications, sales and business management experience. Most recently and prior to becoming Chief Executive Officer and President of TRANZACT, Mr. Graf was President of Mosaic Performance Solutions North America, a wholly owned subsidiary of Mosaic Group Inc., and formerly Paradigm Direct from 1999 to mid 2003.

More articles by David Graf


David Graf



The Marketing ROI Equation: How it All Adds Up

Written on
March 14th 2006
Author
  |   David Graf

If there were Oscars for the most overused business and marketing related terms, the nominating committee would have a tough time narrowing them down to the finalists. Businesspeople, media, consultants and others use these terms so ubiquitously that they have come to mean many things and nothing at all. The [...] More...




  • Are you taking advantage of Twitter's new geolocation service?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


Adotas Partnership