David Melamed writes regularly at DavidMelamed.com offering tactical tips, tricks, and strategies to find, engage, nurture, and retain customers for life. David is also the founder of Tenfold Traffic, a search marketing agency with over $5,000,000 in profitable PPC & SEO experience, as well as Customer Hunter Corp. a content development and promotion agency.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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