David Leider, CEO of Gas Station TV, previously held management positions with Yahoo!, JWT, Doner and Organic. With more than 20 years of experience in the media, automotive, consumer packaged goods, retail and technology sectors, he is one of America’s foremost authorities on the digital media industry.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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