David Greenbaum is the co-founder and CEO of Boost, a performance-driven ad optimization solution for advertisers and agencies. David leveraged his experience with business, applied psychology and crowdsourcing technology to found Boost, the industry’s first systematic approach to optimizing ad content. Prior to founding Boost, David worked in global investment banking and securities at Goldman Sachs, worked in venture capital, and led corporate strategy at an IAC company.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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