David Fowler

Featured Author

: David Fowler is Vice President of Deliverability and Privacy at Alterian. Fowler has over 20 years of experience in the marketing industry, including a focus for the past five years on deliverability. In his position as VP of Deliverability and Privacy at Alterian, he leverages his expertise and knowledge on best practices around deliverability to help Alterian’s international client base realize the unique deliverability benefits in the e-mail channel available through Alterian’s integrated marketing platform rather than stand alone email tools. Fowler most recently served as Global Vice President of Deliverability & Privacy Services at BlueHornet, a provider of permission-based e-mail marketing solutions.

Email Rendering: Test Your Way to Success

Written on: November 4th 2008
Author: | David Fowler

ADOTAS EXCLUSIVE — Email Rendering is one of those deliverability areas that many marketers may overlook for compliance and best practice adoption. This month I am going to discuss four main issues pertaining to email rendering and suggest some tips and best practices for you to optimize your design value [...] More...

Email Deliverability: 10 Golden Rules

Written on: August 27th 2008
Author: | David Fowler

ADOTAS EXCLUSIVE — Based on recent statistics, up to 96% of all email is considered spam. Every message you send competes with a very small “deliverability opportunity” to reach the inbox. As there are no industry standards pertaining to deliverability, your message is not guaranteed to be delivered at all. I [...] More...

Why Your Digital Reputation Is Important

Written on: July 16th 2008
Author: | David Fowler

ADOTAS EXCLUSIVE — If you look up the word “reputation” in the dictionary you will see the following definition; the estimation in which a person or thing is held up. Having a good personal reputation is a goal which we all strive to achieve and is also a direct reflection [...] More...

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