David Fowler is the Chief Privacy Officer of Marketfish, a 100 percent self-service lead generation platform for list marketing. His vast knowledge and extensive experience in e-mail privacy, marketing and deliverability spans over two decades with prior U.S. and European-based senior management positions at companies such as Lyris Technologies, Alterian, Blue Hornet/Digital River, Yesmail and MCI. As a seasoned industry leader and speaker, with both domestic and international engagements including: International Association of Privacy Professionals (IAPP), Federal Trade Commission (FTC), InBox USA, Inbox/Outbox (London), American Marketing Association, TRUSTe, Privacy and American Business and the Email Insider Summit.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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