David F. Giannetto (@dgiannetto) is the author of Big Social Mobile, How Digital Initiatives can Reshape the Enterprise and Drive Business Results (Palgrave Macmillan). He is a speaker and consultant that helps executives, audiences and organizations understand and employ today’s latest trends, techniques and technologies to turn friends, data and downloads into dollars. More information at: www.BigSocialMobile.com
Adotas presents a Q&A with Maggie Mesa, Head of Mobile at OpenX. Maggie shares her thoughts on how publishers/developers approach topics like ad fraud, viewability, and safety. She shares her insights on trends in mobile today.
Q: What are some exciting developments happening in mobile, today?
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