David Apple is the chief marketing officer for Augme Technologies. He joined the company with over 10 years of multi-media sales and marketing strategy experience. David is passionate about defining and executing Mobile Marketing, and leads all day-to-day sales and executions of the AD LIFE platform. This passion stems from years of working local and global counterparts architecting strategies to create customer loyalty and drive revenues. This will serve to develop a variety of strategies that will change the way brands and consumers utilize the mobile device as the most comprehensive CRM tool ever utilized.
Prior to Augme, David served in entrepreneurial leadership functions and as Vice President of Business Development for a global interactive advertising agency. David led teams of creative, research and technology professionals to develop interactive strategies for global clients. Understanding interactive customer behaviors and tendencies provides the ability to partner and lead companies operating in the modern world of communication technologies.
David’s experience in sales and marketing has been documented with leadership positions within a major Broadcast Television Network in New York City. There, he led the development of multi-media sales packages for major advertisers serving over 30 national markets. The highly competitive marketplace led David to become one of the youngest and most successful television representatives serving New York City.
David graduated from Manhattan College in New York City with a degree in finance.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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