Dave Newmark

Featured Author

: Dave Newmark is president and CEO of Bid4Spots (http://www.bid4spots.com), an online marketplace for unsold radio ad inventory; He is also the owner, president and CEO of Newmark Advertising, considered by both direct response and brand advertisers to be the leading agency for endorsement radio. He has been innovating in the radio advertising business for more than 26 years, making him uniquely qualified to design a system that makes radio advertising work well for advertisers, while helping stations capitalize on their inventory.

The Online Radio Daze: Identifying the Media Exchange Methods for Your Online/Offline Station

Written on: January 29th 2007
Author: | Dave Newmark

Depending on your perspective, the expanding roster of companies using the Internet to sell various forms of media is either blood-pumping exciting or brain-scrambling confusing. For me, there’s never been a better time to be in radio. But then, I’m not the one who has to sort through [...] More...

A New Kind of Bid: How to Turn Things Around with Reverse Auctions

Written on: April 14th 2006
Author: | Dave Newmark

In his March 24th article, “Bid No More: Why an Open Network Outperforms Auction-Based Advertising”, Michael Katz brings up some valid concerns in his discussion of whether or not an auction marketplace can be effective for buying and selling advertising. He astutely points out that for a solution to be effective [...] More...

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