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davefeldman

davefeldman
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Dave Feldman is Client Services Director at iProspect, where he manages the activities of multiple client-facing teams. These activities include: the successful execution of client projects, analysis and reporting, client relationships; and the training and development of client service managers and search marketing specialists. He ensures client teams are strategically driven, accounts are proactively managed, and that search campaigns are successfully integrated with clients' other marketing initiatives.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...