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As Director of Sales and Marketing, Dave Dabbah is responsible for developing strategic branding, sales, and lead generation initiatives for Lyris Technologies, as well as growing its enterprise customer base through increased distribution of Lyris' pioneering email solutions. Dabbah brings 12 years of sales and marketing expertise to Lyris and was previously Vice President of Business Development for Uptilt, a developer of hosted CRM solutions, where he played a key role in product development, branding, and sales strategy for the company's automated sales solution.

More articles by Dave Dabbah

Dave Dabbah



The Email Frequency Factor: How Marketers Can Prevent Falling Victim to Frequency Fever

Written on
March 19th 2007
Author
  |   Dave Dabbah

“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. “ Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email’s design, etc. But, [...] More...

Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing

Written on
February 27th 2007
Author
  |   Dave Dabbah

“A business that makes nothing but money is a poor business.” - Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of what [...] More...

What’s in a Name?

Written on
January 16th 2007
Author
  |   Dave Dabbah

“Batch and blast” may not be such a distant adage of the past, as marketers are still shooting blind when looking to connect with customers. Address fields, from big brands to small outfits, are impersonal. Even worse, some e-commerce leaders send e-mail from Joe Schmoe, President, with an address [...] More...

Creating E-maginative Email Ads: Determining Whether Email Marketers are in the Right Frame of Mind

Written on
November 8th 2006
Author
  |   Dave Dabbah

Read any magazine or website today about email marketing, and you’ll read a lot of articles about list building and acquisition, subject lines and promotional offers, frequency of emails sent, demographic segmentation, deliverability issues and solutions, clickthrough rates, conversions, etc. It’s a left-brain person’s paradise. But there’s something missing [...] More...



Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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