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More articles by Dave Dabbah
- The Email Frequency Factor: How Marketers Can Prevent Falling Victim to Frequency Fever March 19th 2007
- Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing February 27th 2007
- What’s in a Name? January 16th 2007
- Creating E-maginative Email Ads: Determining Whether Email Marketers are in the Right Frame of Mind November 8th 2006
Dave Dabbah
The Email Frequency Factor: How Marketers Can Prevent Falling Victim to Frequency Fever
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. “ Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email’s design, etc. But, [...] More...
Charity or Business Model? Aligning Corporate Social Responsibility with Your Email Marketing
“A business that makes nothing but money is a poor business.” – Henry Ford The quote above was included recently in a marketing newsletter to which I subscribe, and it struck a chord with me. When we stop and think about our business, how do we answer the question of what [...] More...
What’s in a Name?
“Batch and blast” may not be such a distant adage of the past, as marketers are still shooting blind when looking to connect with customers. Address fields, from big brands to small outfits, are impersonal. Even worse, some e-commerce leaders send e-mail from Joe Schmoe, President, with an address [...] More...
Creating E-maginative Email Ads: Determining Whether Email Marketers are in the Right Frame of Mind
Read any magazine or website today about email marketing, and you’ll read a lot of articles about list building and acquisition, subject lines and promotional offers, frequency of emails sent, demographic segmentation, deliverability issues and solutions, clickthrough rates, conversions, etc. It’s a left-brain person’s paradise. But there’s something missing [...] More...
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