Dave Zinman is chief executive officer of Infolinks. Prior to joining Infolinks, Dave was chief operating officer for Inadco. Before Inadco, he was vp and general manager, running the display advertising business for Yahoo! in North America. He joined Yahoo! as part of the BlueLithium acquisition. At BlueLithium, he was svp and general manager of the company's advertising network. The company reinvented the ad network by employing innovative targeting and optimization technologies to improve advertising performance.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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