Dave Kart is a segment director in the product marketing group at Silverpop. In this role, Dave oversees marketing strategy and operations for the corporate segment of Silverpop’s sales team. Prior to Silverpop, Dave was vice president of marketing at ecoInsight, Inc., a provider of productivity applications and collaborative tools focused on the building industry. Dave has also served in marketing roles at Salesforce.com, Visiprise Inc. and STI Knowledge Inc. Before joining Silverpop, Dave had experience as a Silverpop Engage user. He is a graduate of Emory University’s Goizueta Business School where he earned a bachelor’s degree in business administration.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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