As President of LiveIntent, Dave Hendricks leads Marketing, Sales and Corporate Strategy. After an early career as a technology consultant and headhunter, Dave worked at Oracle in Global Alliances and then left in 1998 to join early email marketing pioneer MessageMedia. Dave was then CheetahMail’s first head of sales and marketing prior to its acquisition by Experian, and was the General Manager of PulsePoint’s StormPost ESP. Follow him on Twitter @davehendricks.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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