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Dave Coffey is an iPhone- and Facebook-dependent, award-winning new media pioneer with over 18 years experience in the media and marketing field. With a diverse background in media agency work and IT management consulting, Dave brings a unique perspective to complex business challenges. Dave is president of The Coffey Group LLC, a strategic marketing consulting firm that specializes in digital media, political and management consulting.

Dave has served in senior leadership roles at Ogilvy, Sapient and Omnicom Media Group. Prior to The Coffey Group, Dave was Senior Partner, Director for Neo@Ogilvy. Dave also served as Director of Omnicom Media Group’s PHDiQ and as Sapient’s Global Director of Media Services. His past clients include Allstate, Travelers Direct, Mercedes, Harrah’s, Career Education, CSI Direct, Chrysler, Charles Schwab, Eward-Jones, Janus Funds, Jockey, Bissell, HBO, Discovery Communications, Citi Bank, Virgin Charter, U.S. Post Office, Department of Homeland Security, Mitsubishi Motors, and several telecommunication companies.

Before the digital media age, Dave worked in traditional media planning at Interpublic’s Campbell-Ewald on Amoco and Chevrolet. Dave served on the AAAA’s Advanced Television Committee, DoubleClick’s Client Advisory Board and the Audit Bureau of Circulation’s Interactive Committee. He was named MediaWeek’s 1998 All Star for New Media.

More articles by Dave Coffey

Dave Coffey



Social Media Manager: Marketing’s New Left Tackle

Written on
May 11th 2011
Author
  |   Dave Coffey

ADOTAS – About 10 years ago, around the time that the dot.com bubble burst, many advertising agencies and holding companies made wise investments in research and technology groups. These research groups embraced a new financial structure within the agency, focusing on becoming a profit center rather than simply an expense. By [...] More...

Targeting Social Networks

Written on
September 13th 2007
Author
  |   Dave Coffey

The word on the street is that Facebook is preparing to introduce a new advertising plan that will let marketers customize ads for its more than 37 million customers. When you consider the amount of personal information Facebook members have put into their pages, the potential for advertisers is unparalleled [...] More...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


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