Dave offers more than twelve years of integrated marketing experience, with an emphasis on Internet consulting and online advertising; on behalf of some of the nation’s largest brands, including Nike, NASA, Washington Mutual, Texas Instruments, Xerox and the University of Phoenix. Dave is currently a Partner at Cole & Weber United, where he oversees the Performance Marketing Group, the agency’s entrepreneurial online advertising and customer acquisition division.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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