Dara Treseder is the chief marketing officer for GE Business Innovations, which includes GE Ventures, Business Creation, Licensing, and New Market Development. Dara has been described in Inc. Magazine as one of "30 Inspirational Women to Watch in Tech" and recognized in Forbes as a top marketing expert. Prior to joining GE, Dara led marketing and growth efforts at Apple and Goldman Sachs. Dara is also an internationally recognized champion of public health, women's issues, and diversity initiatives. She serves on the board of directors of the Public Health Institute and as an advisor to UN Women initiatives.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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