Danielle Hickey

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: Danielle Hickey is the Campaign Manager for Global Resource Systems, a leader in interactive marketing solutions. She oversees a team responsible for all client campaigns, creative development, testing, deployment and analysis of all email marketing campaigns.

Danielle Hickey

Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing

Written on: May 30th 2006
Author: | Danielle Hickey

Behavioral marketing, with its ability to truly segment and target your audience by past online behavior, is not only for banners or networks. Using this method in your email campaigns can significantly change the way you send your emails for the better. By collecting information about your lists, you can send [...] More...

The Case for Zero Cost Acquisition

Written on: February 6th 2006
Author: | Danielle Hickey

For every customer you acquire, you spend x amount of dollars, most of which is wasted on non-converting leads. If you apply correct data collection methods, those leads can be turned into an additional revenue stream, which can then be applied toward your initial lead generation expense. This technique is [...] More...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...