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More articles by Danielle Hickey
- Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing May 30th 2006
- The Case for Zero Cost Acquisition February 6th 2006
Danielle Hickey
Monitoring Mailbox Conduct: How to Apply Behavioral Targeting to Email Marketing
Behavioral marketing, with its ability to truly segment and target your audience by past online behavior, is not only for banners or networks. Using this method in your email campaigns can significantly change the way you send your emails for the better. By collecting information about your lists, you can send [...] More...
The Case for Zero Cost Acquisition
For every customer you acquire, you spend x amount of dollars, most of which is wasted on non-converting leads. If you apply correct data collection methods, those leads can be turned into an additional revenue stream, which can then be applied toward your initial lead generation expense. This technique is [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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